Sponsor (Apr-June 1959)

watching than in black-and-white homes. Incidentall) • the Triangle stations, RC \ and TvB tliis week held a symposium relath e to all phases "I color i\ al the W alilcnl Astoria. Timex >\ill spread some of its special mone) on VBC T\ next fall. It w ill In in mi four one-hour preChristmas »ln>i^ headed In Frank Sinatra. The first will be on 19 October. \IH. now lias two presidents: Kd DeGraz was this week elected president of the radio network. His counterpart in t\ is Ollie Ireyz. Daytime network t\ billings for the first four months, L959, u l< | ii 1 1 2.">.}{fi over the liU« period last year, according to TvB. The iiioss time charges: S70.(>(>7.162 compared with $56,191,804 for January \pril. IT),",. \l-ii from TvB, the estimated expenditures of the top 15 network company advertisers, followed by the top 15 network brand advertisers for April 1959 (compiled 1>\ LIS \-IUKi : GROSS RANK ( OMPANV TIMK COSTS 1. P&G $4,691,463 2. Lever 2,7 12..">.".(. 3. American Home 2,158,552 4. Colgate 2,015,795 5. General Motors L,998,166 0. General Foods 1,721,491 7. R. J. Reynolds 1,300,104 8. Sterling Drug 1.1 15,873 9. P. Lorillard L,108,873 10. Ford 1,024,145 11. Liggett & Myers 1,018,458 12. General Mills 1,008,565 13. American Tobacco 957,900 1 1. Bristol-Meyers 936,385 15. Gillette _ 923,674 CROSS RANK < OMPANi TIME COSTS 1. Ford $738,988 2. \ ikk i ii 735,5 1 1 3. Chevrolet 687,037 4. Tide 673,079 5. Gleem 651,618 (>. Colgate 598,775 7. Bayer \s|>irin 550,216 ;;. Phillies 530,481 9. \\ inston 505.767 10. L&M Filter 197,341 11. Kent 175,552 12. < amel I I Plymouth II. \ icei o) 15. llandv \ in 1 \ 175 I 4,290 142,915 I W.529 Fall sales on network t\ : I lie hassle over what shoM Oldsmobile tl). P. Brothei I will have on CHS T\ next Season is ended, with llie Dennis (I'krric Slum l>ouiri!> ruesday, 22 September, 8-8:30 p.m. . . . P&G (B&B), for full-sponsorship oi " ichita Town, NBC TV, Wednesdays, 10:30-11 p.m. . . . Keep Talking moves to \l>< '. I \ 's nighttime line up, 20 Sept., 10:30-1 I p.m. foi Mutual of ( hnaha I Bozell & [aco . . . Corn Products ( o. I tie hour, alternate-weeks ol Riverboat, Mil I \ Sunda) s, 7-8 p.m. More ->;ile> and renewals lor network in: Oli.n Mathieson Chemical Corp. ' I >' \n \ I, foi snnill II orld, CHS TV, Sunda) 6-6 10 p.m. beginning 1 < >< tobei . with Edward I!. Mm i mi moderal ing mosl ol the set ies . . . Miles Labs (Geoffrej Wade) and Brown & Williamson (Bates) t'> co-sponsor Wednesday \iuht Fights, Just to prove Cadillac's Importance — WWTV REACHES MORE TV HOMES THAN THERE ARE IN WYOMING! 7 NCS No. 3 thowt thai WWTV hot daily circulation, both daytime and nighthm*. In 36 Michigan covnhci. WWTV (Cadillac and Northern Lower Michigan) delivers to you more actual viewers than the entire TV-home-count in Wyoming!* And to prove that the vast Cadillac market really belongs to WKZO TV — GIAND HAPIOS KALAMAZOO WKZO IADO— KALAMAZOO «Anit C*{K w;!F KAtXO — GIAND IAPIDS Wj[F fM _ G»AND IAPIDS KALAMAZOO WWTV — CAOHLAC. MICHIGAN KOlN TV — LINCOLN, NEHASKA Attoooied wiiti WMM) «ACXO — PEOIIA. ILLINOIS WMBD TV — PfOtlA ILLINOIS WWTV, Pulse rates the WWTV audience an astounding 14% greater than that af the next two stations combined iMon.-Fri., 12 noon-12 midnight)! Add WWTV to your WKZO-TV (Kalamazoo-Grand Rapids) schedule and get all the rest of outstate Michigan worth having. // you want it all, give us a call! *There are 54,400 television homes in Wyoming. WW TVs XCS So. 3 nighttime daily circulation is 72,870. WWTV 316,000 WATTS • CHANNEL 13 • 1282 TOWIR CBS and ABC in CADILLAC Serving Northern Lower Mtthtgon SPONSOR 27 JUNE 1959 71