Sponsor (Apr-June 1959)

Record Details:

Title:
Sponsor
Date:
Apr-June 1959
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Apr-June 1959)
Leaf #:
0001097
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
March 28, 2024
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lo.ooo bags turned in the firsl daj , I See sponsor-s* <>ri fur sponsored network and radio -pot campaign news, i How WVIP, Mt. ki>««». \. Y. tied in tlif apace age >*itli a department store promotion: The event was the fourth anniversarj "1 \\ anamakei Westchestei branch, and tin store theme was il e "satellite sale." W \ II'. working with the advertiser, gol the \nm to displa) Nike and Hercules missile models and an F-104 interceptor jet, with technicians to explain the workings ol space rocketr) t" the onlookers. Baltimore angle for a department store promotion : 1 lochschild, Kohn & Co. has signed a long-term contract with WITH for using its 35-foot mobile studio trailer, thusm ise: Even Sat in ila\ the station's trailer will l>e placed in front of one of U.K. shopping center locations, with a live show airing from it 10 a.m. -8 :00 p.m. The trailer, and its marquee, will displa\ the department store's signs on it. Off-beat source of fan mail for a sport!*cat*ter : Indiana Governor Harold W. Handle) wrote Jim Mclntyre at WISH, Indianapolis, thai he's an avid listener of his baseball game broadcasts while driving home evenings in his ear. Ideas at work: • Trying to launch a "Comfort Crusade": W .^ Z. New Haven is urging all businessmen to wear short sleeve white shirts with collars open during hot humid days. Station is airing all names of businesses and men joining the Comfort Crusade. • A documentary on the rails: WCAO, Baltimore, is airing a series of broadcasts on Sunday morning about The Creat American Railroads. The series tell the stor\ of how the major rail lines relate to Baltimore and the places throughout the counts that the Maryland metropolis serves. • To promote June Dairy Month. K.LFD. Litchfield. Minn, is conducting a 'Recipe Contest" for it listeners. The stipulation for entries: all recipes must contain milk, butter, ice cream, cheese or anv dairy product. • I bej \ e pul up "'I >ui k\ Stop Signs": WCkIC Miami, has placed it octagon-shaped call letters sign at various intei sections, in\ iting liste to call the station nightlj m ith coi reel location. Prize: 16.10 WCKR's frequency . Saluting the radio industry a* "A Hig Medium with a Big Heart," Theodore Keppliei. The \d\niiing Council's president, this week issued a special report on radio broadcaster-" outstanding support ol projects designed to solve some major national problems. The book. "Radio and Public Service Advertising" especially notes radiosupport of the anti-recession "Confidence in Crowing America campaign and the "Register, Contributc and Vote" drive. Thiea 'n' data: Cardie & Co.. the zam wake-up crew on KDKA, Pittsburgh, is featured in the ,|ul\ issue of Esquire . . . WIP. Philadelphia, has been granted permission b\ the FCC to operate its transmitter 1>\ remote control . . . The New Jersey Broadcasters* Association has set up a special committee to study the situation of the state's highschool and college sports broadcasts . . . \S TTM. Trenton. N. J. celebrated Father Da) by visiting all hospitals in the area, giving new lathers a box of cigars. Kudos: To the news department at WI'EN. Philadelphia, two top awards at the Associated Broadcasters convention in Pittsburgh ... To Etl Mitchell, a testimonial dinner for his 31-years with WGY, Ubany-Schenectadv-Trov as farm advisor. TV STATIONS A total of !■• tv stations have lost their Tv Code seals as a result of action, this week, by N VB's Tv Board. This brings to 21 the number of stations whose seals have been revoked for carrying hemorrhoidal renied\ advertising. The T\ ("ode subscribe] : Total (as of March. '59) 306 Code subscription^ revoked 21 Code subscriptions resigned 17 New Code subscribers 2 Total current Code subscriber 270 'MPAW 5276'%" SHARE OF AUDIENCE IN A COMPETITIVE, 3-STATION MARKET* More audience than all other El Paso stations combined! That's what the latest ARB gives KitODTV i -February 1959.1 And that's why KROD-TV is the "must" buy to reach the vast West Texas-Southern New Mexico market. 0® EL PASO. TEXAS Vol Lowrence, V.-Pres. and Gen. Mgr. HEPRESENTED NATIONALLY BY THE BRANHAM COMPANY — — + • SPRINGFIELD • DECATUR • CHAMPAIGN URBANA "lUkex* Mid Amesuca Jlio&L and Buyi, . . ." #55 i. METROPOLITAN MARKET SPONSOR 27 june 1959 73