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Western New Yorkers
will see it on
or hear Chuck Healy tell about it on his top-rated
SPORT SHOWS 6 38 pm Monday thru Friday • 11:15 nightly
Western New Yorkers are sportsminded . . . and so is WBEN-TV, their favorite sports station !
We learned long ago . . . back in 1948 when we first pioneered television in our rich, 15-county coverage area ... to give our viewers what they wanted. "Live" wrestling was our first remote sports feature.
Since then WBEN-TV has supplemented the superb CBS network Sports Features with equally fine telecasts of our own. "Live" bowling . . . our BEAT THE CHAMP show . . . beats all competition and enjoys one of the largest audiences ever attracted to local TV.
The International Regatta on the turbulent Niagara River attracts the biggest names in speedboat racing and everything from outboards to hydroplanes. Our remote crew's annual coverage puts this water spectacle into hundreds of thousands of homes. Also, we've covered Ryder Club Golf, the Western Open, and almost every other sports event of local importance.
For good measure — and the good of our sponsors — we are the only Buffalo station that has a Late Sports Show 7 nights a week!
All selling is LOCAL, and this effort to localize sports with thorough, creative and imaginative coverage has made WBEN-TV audiences large and loyal. It also helps make your TV dollars count for more on Channel 4.
WBEN-TV
CBS IN BUFFALO
Represented nationally by Harrington, Righter and Parsons