Sponsor (Apr-June 1959)

tf ow To Make Your Speeches Sparkle! Get Locker-Room Laughs! Live It Up, Laugh It Up, and Be Suave About Sports! Send $3 plus 25< Postage and Packing for Sam Molen's Newest Book — "TAKE 2 AND HIT TO RIGHT" (Money Back If Not Satisfied) OAM MOLEN, veteran sportscaster who celebrated his 15th anniversary with KMBC-KFRM and KMBC-TV of Kansas City May first, has done it again ! His second book, "Take 2 and Hit To Right" is as big a success as was his first : "They Make Me Laugh." The 208 pages of Sam's latest laughbegetter are crammed with anecdotes which run the sports gamut from baseball to bowling. In it you'll read hundreds of humorous stories about the great and near-great of sportsdom . . . stories that will become part of our sports folklore as the years unroll . . . mirth-quaking stories you can use in after-dinner speeches ... in newspaper columns ... on the air in sports broadcasts ... or just to tell the gang for laughs in the locker room ! It's all here and it's all funny, in the chuckle-chocked pages of Sam Molen's newest book ! Every sports desk in the nation, in newspaper office or broadcast station, will be the richer for possession and use of this book. The Devil, of Course! Sample of the many offbeat stories is one about Bishop Fulton Sheen, scheduled to speak in a Syracuse, N. Y. armory used for wrestling, boxing, basketball and other indoor sports. Two ushers were discussing the coming events. "We'll have 'em jammed in here tomorrow night" said the first. "Who's gonna be here?" asked his friend. "Bishop Sheen, that's who!" "Oh," said the friend. "Who's he wrestling?" If you don't think that's funny, send for the book anyway — and see how much funnier they get as you scan these 208 pages averaging three stories per page. Maybe more to your liking would be the chapter: "Quotable — and Unquotable." Here appears the remark of a coed to her gym instructor: "I'm going to learn to stand on my head or bust." Who Is This Fellow, Molen? He's a working capitalist: Kansas City's highest-paid Radio and Television performer. It's an arrangement KM lit" likes because it keeps Sam happy ; and KMBC-KFRM and KMBC-TV make money, too. Sam is a completely depend able, thoroughly tenacious man with a microphone or a sponsor. He's never been known to let go of either one. He broke into Radio as a time salesman while a senior in college, during the depression. Since then he has been a broadcaster, writer, syndicator, agency man and salesman — two or three at a time. His itinerary: WTAX and WCVS. Springfield, Illinois, as a salesmansportscaster. Ruthrauff & Ryan for 5^2 years in merchandising and account work, meanwhile doing baseball play-byplay for Hyde Park Beer. WCHS, Charleston, as sports director for a 4-station West Virginia network. Then, in 1944, to KMBC in Kansas City— where he has been steadily sponsored by a group of happy advertisers for 15 years. "Sustaining" is the dirtiest word Sam knows. Sam's avocation is investing. He and his wife Randy play the market like a violin. KMBC would long since have installed Sam in an investment-counselling program — except that all the viewers and listeners would profit sufficiently in three months to move to the French Riviera — and where the h would the stations be then? SAM MOLEN Sports Director • KMBC " KMBC-KFRM RADIO Kansas City Exhibits his newest book "7 2 and Hit to Right" publish by Dorrance & Company, Ph; delphia. Get your copy, mail, for $3 plus postage. MOLEN'S AMAZING RECORD IN 15 YEARS AT KMBC RADIO . . . 15,670 PROGRAMS Three daily 5-minute shows 14,040 l'lay-by-play football and basketball 250 Half-hour quiz shows 104 Baseball "dug-out" shows and "scoreboards" 1,120 Half-hour "Memory Lane" sports shows 156 TV . . . 1,879 PROGRAMS Nightly 5-mimite sportcasts .. .. 1,560 "Bowlin' With Molen" hourlong remotes from Plaza Bowl in Kansas City 260 'Outdoorsman" programs ........ 52 "liig-Eight" football and basketball network originations Total, Radio Programs 15.670 Total, TV Programs . 1,879 Note: Sam's nightly TV show has the highest cumulative audience rating of ALL non-network strips in Kansas City. His "Bowlin' with Molen" — oldest continual TV bowling show in the nation — rates 39% better than its opposition, and 35$ ahead of the only other full-hour bowling show on Kansas City TV. (Source: ABB, 4-wk. Survey, Feb. -Mar., '59) But, Meanwhile, Back to Sam's Book MOLEN'S SPONSORS: •Sehlitz Hulls. hold Finance Ford Seven-Up Colgate Palmolive M & M Can.lv L& M Cigarettes — PI.1S 11 Kansas City Participating Advertisers Above: Don Davis, KMBC president, autographs crystal goblet as loth-Anniversary souvenir for Molen, as John T. Schilling (right), executive vice-president, extends congratulations on Molen's 17,459th KMBC broadcast. May 1. 1959. -'^iB-'^ vJET IN AN "investing" mood yourself, and Clip That Coupon in the lower lefthand corner. Mail it with a check, money order or bank draft for $3.25 to the address shown. This is $3 for the book and 25c for packing and postage. Sam figures he'll lose money on the packing-postage bit: but he'd like your" $3. And you'll love the book! Anyway, the whole thing is done on a "Satisfaction Or Your Money Back" basis . . . hence, you can't get hurt, much! If you'd like to take the word of Ernest Mehl (sports editor of The Kansas City Star), writing in The Sporting News, here's one reviewer's report : "Composed to a great extent of fresh material. All those millions who profess an interest in some phase o athletics will find a great deal that is titto them. The chapter "Casey Stengel »■ the College of Babel" has to do with ments the one-time dental student has : during his visits to Kansas City, his ! town. It is not likely these have been I by very many . . . That's why this is a '. better-than-average compilation of stone which one guy hears, tells another, and tt latter embroiders and passes on." Sam would like to pass his stories < you . . . and the way you get 'em is to »u" and mail the Coupon. Take $3.25 from wallet and hit right: Send the money & Sam ! Your book will be forwarded V return parcel post. Thanks ! %o(Mf 'J&ack SAM MOLEN, KMBC. KMBC Building;. 11th and Central. Kansas City 5. Missouri. Enclosed please find 0 check O money order □ bank draft for $3.25. Please mail me postpaid your newest book "Take 2 and Hit to Right." I understand that if I am not rompletely satisfied. I may return the book within ten days of receipt, and you will refund my money. What the heck! I'm sending $6.50. Make it two books and I'll give one to a sick friend! Q Autograph? Yes ... I'd like one. My nickname: Name. Street and Number City . Zone . State 7? ?'."■ WHAT A CAST! 179 SPORTS PERSONALITIES IN MOLEN'S NEW BOOK: SPONSOR— 27 |UNE Eddie Arcaro Phog Allen Buddy Baer Hank Bauer Yogi Berra Matty Bell Lou Boudreau Roy Campanella Harry Caray Wilt Chamberlain Spud Chandler Bob Cerv Harry Craft Fritz Crisler Jim Crowley Walker Cooper Parke Carroll Joe C.intillion Earl Combs Ty Cobb Frank Crosetti Eddie Collins Jim Corbett Jimmy Demaret Dizzy Dean Bill Dickey Jimmy Dykes Gus Dorais Jack Dempsey Bruce Drake Dan Devine Chuck Dressen Joe DiMaggio Leo Durocher Joe De Maestri Ray Eliot Whitey Ford Frank Frisch Bob Feller Don Faurot Bob Fitzsimmons Lefty Gomez Charlie Grimm Hank Greenberg Jack Gardner Curt Gowdy Clark Griffith Lou Gehrig Mike Gibbons Tony Galento Red Grange Joe Garagiola Ben Hogan Walter Hagen Herman Hickman Babe Herman Miller Muggins Billy Hunter Stan Hack Fred Haney Harry Heilmann Fred Hutchinson Howard Jones Walter Johnson "Shoeless" Joe Jackson Arnold Johnson Mike Kreevich Alex Kellner Jake Kilrain Joe Kuhel Clyde Lovellette Frank Leahy Sam Langford Tony Lazzeri Joe Louis Frank Lane Al Lopez Gil McDougald "Man 0' War" Joe "Iron Man" McGinnity Marty Marion Mickey McDermott Ernest Mehl Billy Martin Willie Mays Chuck Mather Mickey Mantle Bus Mertes Bo McMillan Frank McGuire Pepper Martin Patrick Moran Rocky Marciano Dr. dry Middlecoff Stan Musial John McGraw Joe McCarthy Connie Mack Mickey Cochrane Lee McPhail Archie Moore Minnie Minoso Byron Nelson Bobo Newsom Bronco Nagurski Jesse Owens Satchel Paige Vic Power Jimmy Piersall Del Rice Knute Rockne Darrel Royal Adolph Rupp Ed Rommel Charley Ruffing Allie Reynolds E. C. Quigley Phil Rizzuto Al Rosen Dutch Stamberger Lou Skizas George Selkirk Dusty Rhoades Sugar Ray Robinsoi Enos Slaughter Casey Stengel Gabby Street Sam Snead George Strickland "Sparky" StaLcup John L. Sullivan Earle Sande Tom Sharkey Mike Souchak Jim Thorpe Gene Tunney Virgil Trucks Jim Tatum Bill Vukovich Bill Veeck Bill Wambsganss Ted Williams Hack Wilson Bud Wilkinson Bob Zuppke