Sponsor (Oct-Dec 1959)

Record Details:

Title:
Sponsor
Date:
Oct-Dec 1959
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Oct-Dec 1959)
Leaf #:
0008
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
March 28, 2024
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The punchline of a famous old gag is ". . . but >vhat have you done for me lately?'^ What we have done for 14 different commercial clients "lately" provides some prime examples of the flexibility of Videotape* and the productive facilities of Videotape Center. Not including several half-hour and full hour showcase productions, here is the record for our most recent 28 possible days of shooting: Item: 24 actual days of shooting. Item: 54 completed commercials for 14 exacting clients. Item.: For one client, a full production commercial completed only 1 V'z days after the initial contact . . . for another, 3 days after. Item: A single day of shooting for a major client involved 5 different products and commercials, 5 different announcers and 4 agencies. There Are Two Types of TV Advertisers Today... Those Who Are Usin^ Tape, mmm