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MEMO
*and when you do, you'll discover why scores of national and regional advertisers have followed the trend to... WIST!
These Two Reports
will tell the practiced eye more in 10 minutes than we could tell you in pages and pages.
Seeing is believing. Take a look — see for yourself! Your PGW Colonel will be glad to show you copies.
f fiey'// tell you why . . .
PTTtTi
is the best radio buy
in Charlotte
A BROADCASTING COMPANY OF THE SOUTH STATION
I
NEWSMAKER of the week
ISine times out of 10, when an industry sets out to explain itself to the public it winds up picking a ^'^ front man'''' rather than someone steeped in the business. The tv industry has not made this mistake. For its top spokesman, the NABcreated Television Information Committee picked a man who is a diligent, serious itulustry member with wide experience.
The neiA^Smaker: Louis Hausman, in the top echelon of CBS since 1950, quit his job last week to become director of the newly-formed Television Information Office. Who would be chosen for this important post has been a matter of speculation ever since the National Association of Broadcasters created TIO last April.
It is significant that an arm of the NAB formed to explain the tv industry to the public should have as its head a man who not only knows the industry inside-out, but has the research ability to probe the public — not beguile it. ,
As Clair R. McCollough, chairman of the Committee which selected Hausman told SPONSOR, "We needed a man skilled in the analysis and presentation of facts and acquainted with every facet of the industry." (Hausman's post at CBS was v.p. of advertising and sales promotion for radio networks, though his activities extended into tv).
Appointment of a tough-fibre research man instead of a toastmaster general to this post is in line with the aims of TIO, as outlined by McCollough: (1) to establish the confidence of the public in the tv industry, (2) to research the likes, dislikes and wishes of the public, (3) to be an industry spokesman with government and civic groups, and (4) to do all this without whitewash.
To achieve these aims, Hausman and his TIO will have roughly $500,000 to spend during the first year, $700,000 for the second year, another $700,000 in the third year. It is understood that networks and stations have so far pledged about $500,000: ABC— $45,000; CBS— $75,000; NBC— $75,000; The NAB— $75,000.
In addition to McCollough (of the Steinman stations), the nineman committee which selected Hausman consists of Kenneth W. Bilby (NBC), Roger W. Clipp (Triangle stations), Michael J. Foster (ABC), John S. Hayes {Washington Post Broadcasting Division), C. Wrede Petersmeyer (Corinthian Broadcasting Co.), Lawrence H. Rogers II (WSAZ-TV, Huntington. West Va.). Charles S. Steinberg (CBS TV), Willard E. Walbridge (KTRK-TV, Houston, Texas).
Hausman starts work with a staff of 10. TIO's office is at 666 Fifth Avenue. Its phone number: PLaza 7-4600. ^
Louis Hausman
SPONSOR
3 OCTOBER 1959