Sponsor (Oct-Dec 1959)

Record Details:

Title:
Sponsor
Date:
Oct-Dec 1959
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Oct-Dec 1959)
Leaf #:
00014
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
March 28, 2024
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THAT'S ALL SHE IN MILWAUKEE NO. 1 WRIT leads the Milwaukee Market from 7:30 in the morning 'till 6:00 in the evening, Monday through Friday in the average quarter-hour ratings! (A. C. Nielsen — JuneJuly, 1959) MILWAUKEE Bernie Strachota, General Manager Parker Daggett, Sales Manager WIL Si. llBiS KBQX WRIT Boy Radio wleti pu kf lerfis Boy Baiate ilien p iyy mk Buy WHT wtes p bay Milwaotee and you TOT tie pple wte Silt THE 6AU6AN STATIONS /■/? tempo with the times John F. Box, Jr., Managing Director Sofa Nationally by Robert E. Eastman SPONSOR THC WCEKLV MAGAZINE TV/RAOIO ADVCRTISCRS tJSC Editor and Publisher Norman R. Glenn Secretary-Treasurer Elaine Couper Glenn VP— Assistant Publisher Bernard Piatt EDITORIAL DEPARTMENT Executive Editor John E. McMillin News Editor Ben Bodec Managing Editor Florence B. Hamsher Special Projects Editor Alfred J. Jaffe Senior Editors Jane Pinkerton W. F. Miksch Midwest Editor (Chicago) Gwen Smart Film Editor Heyward Ehrlich Associate Editors Pete Rankin Jack Lindrup Gloria F. Pilot Contributing Editor Joe Csida Art Editor Maury Kurtz Production Editor Lee St. John Readers' Service Lloyd Kaplan Editorial Research Barbara Wiggins Elaine Mann ADVERTISING DEPARTMENT VP-Eastern Manager Bernard Piatt Jack Ansell, Sales Development Mgr. Robert Brokaw, Eastern Sales VP-Western Manager Edwin D. Cooper Southern Manager Herb Martin Midwest Manager Roy Meachum Production Manager Jane E. Perry CIRCULATION DEPARTMENT Allen M. Greenberg ADMINISTRATIVE DEPT. Laura Oken, Office Mgr. George Becker; Charles Eckert; Gilda Gomez Power Ratings! The NUMBER ONE RADIO STATION in SAGINAW-BAY CITY for the 5th CONSECUTIVE YEAR —{Pulse) Power Personalities! 1^ Bob Dyer ^ Harry Porterfield -^ Dove Skinner ^ Phil Boiler ■j!^ Art Allen ^^ Mike Chamberlain ■^ Dwoyne Riley ^ Dave Millan "5^ Dave Kushler ^ Dick Davis X .^ TEN TIMES MORE POWER Power Coverage! "2 ^>K. 1 M/V .5M/V A Giant New MICHIGAN MARKET of more than 1,000,000 High-Income People 10,000 WATTS Outslate Michigan's Most Powerful Radio Station WKNX SAGINAW, MICHIGAN Kepresented By GILL-PERNA NEW YORK— CHICAGO— LOS ANGELES DETROIT— SAN FRANCISCO— BOSTON SPONSOR 3 OCTOBER 1959