Sponsor (Oct-Dec 1959)

Record Details:

Title:
Sponsor
Date:
Oct-Dec 1959
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Oct-Dec 1959)
Leaf #:
00037
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
March 28, 2024
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SPONSOR 3 OCTOBER 1959 AUTOS AT THE CROSSROADSPART TWO CHEVY FACES A CRUCIAL COUNT-DOWN "ZERO" — Final count-down preliminary to I960 models Chevrolet ad campaign was this client-agency ad committee meeting last Tuesday. In foreground (I to r) James S. Clark, asst. ad manager, W. C. "Bill" Power, ad manager, K. E. Staley, gen. sales manager for Chevrolet SPONSOR GETS EXCLUSIVE, BEHIND-THE-SCENES INTERVIEW ON WHAT HAPPENS WHEN DETROIT MAKES A BOLD DECISION DETROIT, MICH. (23 September) When you read this, Corvair by Chevrolet — the revolutionary entry in the U. S. compact car field, will have just gone on display in dealer showrooms. It marks the beginning of a new era for automotives. It is the end of a story that began nine years ago, a story as "cloak-and-dagger" as a Hitchcock thriller. Principals are the Chevrolet Division of CM and its advertising agency, Campbell-Ewald Co., who have worked together since 1922 to make Chevy the top-selling car in America. SPONSOR came to Detroit to get the story firsthand, stayed on to watch the tense drama of tlie final count-down in the launching of a brand new car and its air advertising. The picture above marked the "fire" count for the announceiiient ad campaign. It is the final meeting of the advertising SPONSOR 3 OCTOBER 1959 29