Sponsor (Jan-Mar 1961)

Record Details:

Title:
Sponsor
Date:
Jan-Mar 1961
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Jan-Mar 1961)
Leaf #:
00087
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
March 28, 2024
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WOR-TV lias acquired a tele\ isiou exhibition license* from Seven \rts Associated Corp. for Warner's "Films of the Fifties" — fort) of Hollywood's finest feature motion pictures: all postN50, twenty-six in color! The purchase was made at an all-time high price of more than one million dollars. WOR-TV, the nation's #1 movie station, has added these outstanding films in keeping with its continuing policy of programming the best in motion pictures! To millions of New York TV viewers this historic acquisition represents a new high in motion picture entertainment. To advertisers, it represents a new peak in quality, audience-building programming. IVOR-TV CHANNEL An RKO General Station Omiu'iI and Operated by <ko (.,„,r.il. In,-. ■ it The Gene ral I ire .\ Rubber Co. SAA SEVEN ARTS ASSOCIATED CORP. SPONSOR • 9 JANUARY 1961 Here are just a few of the great "Films of the Fifties* JOHN WAYNE K1KK DOUGLAS rHE HIGH \M> nil MIGHTY— WS4 m cou» THE BIC TREES— 1952 in color DORIS DAY TEA FOR TWO— 1950 in color JIMMY DEAN REBEL WITHOUT A CAUSE— 1955 IN COLOR ALFRED HITCHCOCK'S STRANGERS ON A TRAIN— 1951 111 RT LANCASTER THE CRIMSON PIRATE— 1952 in color GARY COOPER SPRINGFIELD RIFLE— 1952 in color JUDY GARLAND A STAR IS BORN— 1955 in color 13