Sponsor (Apr-June 1961)

Record Details:

Title:
Sponsor
Date:
Apr-June 1961
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Apr-June 1961)
Leaf #:
000258
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
March 28, 2024
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Ycs-you are missing from $92,000,000 to $120,000,000 in family purchasing power each week if your television advertising is not on the CBS Television Network. You're missing it because week after week this season the average nighttime program on our network is delivering 3/4 million more families than on Network Yone million more families than on Network/? CHS Television Network® • \ .1 ..,,.:. i. \ i, :■, m -. ,i...n V A a\ci ges < >< < I960 Mai 1961 6 I I pro .t\ week I) household expenditures $ll " < 1959 >i s Depl "i < ommcra