Sponsor (Apr-June 1961)

Record Details:

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'/ & \ <J The 1960 George Foster Peabody award was presented to WCCO Television for . . ."Meritorious local public service programming." One year ago a similar honor was awarded to WCCO Radio. In television, as in radio, the WCCO call letters stand for quality programming . . . the kind of programming that gives WCCO over 40% average share* of the television audience . . . the kind of programming that makes . . . WCCO -TELEVISION the Difference Between GOOD and GREAT in the MinneapolisSt. Paul Market. *Nielsen, March 1961