Sponsor (Oct-Dec 1961)

Record Details:

Title:
Sponsor
Date:
Oct-Dec 1961
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Oct-Dec 1961)
Leaf #:
00031
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
March 28, 2024
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^ SPONSOR 2 OCTOBER 1961 '6tf/$67,610 HAIR COLOR SALES ZOOM The field of hair preparations is a booming one. This is especially true in case of hair coloring materials. Rinses, tints and dyes sold to tune of $67,610,000 in '60 ^/$46,000 Hair tint fracas— What it means to tv Hair tint struggle in cosmetic field will result in revenue spurt for the television medium as leaders launch new marketing, ad strategies f\ mere decade ago only actresses and damsels of pliable virtue dyed their hair. Today hair coloring is as fashionable and respectable as joining j the Book of the Month Club or shopping in a discount house. American women now spend in the region of $60,000,000 annually on home application hair coloring kits. Five years ago an insignificant 5% of the beauty parlor business came from hair coloring. Today professional beauticians derive a glittering $60,000,000 from hair coloring alone every year. Obviously, the market for hair coloring preparations is enormous. Companies, large and small, interested in new ventures and expansion, are casting lecherous eyes at this lucrative and highly colorful industry. '58/$37,300 '57/$32,370 '56/$28,170 TT/$24,500 ^/$14,720 '53/$l 3,740 7J/$1 2,480 'All figures in tha SPONSOR • 2 OCTOBER 1961 25