We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
sponsorships on all three webs in addition to a heavy spot schedule in 30 top markets. In 1960, its network tv expenditure amounted to $8,822.038. It spent $1,242,160 in spot tv last year. More than $1,000,000 was spent on its hair coloring product alone over network tv, according to the Television Bureau of Advertising. For the first six months of this year the firms spent nearly one-half million dollars promoting hair coloring on tv and approximately $20,000 in spot tv.
Helene Curtis Industries. Inc., headquartered in Chicago, and one of the major advertisers in television, uses the broadcast medium primarily to promote its Product Division brands which include Spray Net, Gay Top hair dressing. Shampoo Plus Egg, etc. Another Helene Curtis division. The Beauty Salon Division, is one of the major suppliers of professional supplies for beauty shops. Products include permanent waves, shampoos and hair preparations, including hair
color products. Color Essense. Curtis" line of permanent tints, is presentl\ being introduced in major markets. Included are 15 different shades in creme toners, and 18 shades in creme color shampoos. Helene Curtis also makes Woman of the World temporary color rinses in eight colors (Vienna Auburn, Roman Beauty. English Pewter, Parisian Brunette, Scandinavian Blonde, Flanders Flaxen, Alpine Mist. Colleen Red I . The two Curtis hair color products are sold only to beauty salons. The company told sponsor it has no plans for television advertising of its salon color products.
Speaking of the hair coloring outlook in the United States, Arthur Caplin, director of marketing for the beauty salon division of Helene Curtis Industries, told sponsor : "In the complicated world we live in today, the psychological impact on women of increasing age is heightened by the emphasis placed on the role of youth. This is reflected in a burgeoning
market demand for liaii coloring products which aid in maintaining youth. Recent improvements have made the maintenance of hair color so easy that today no woman must look prematurely old because of grav hair." Helene Curtis spent about $10,000 in -pot television on Wonder Rinse last \ear.
Largely responsihle for changing the moral attitudes towards hair coloring in America was Tintair launched in the earlv 50's. Once a powerful leader in the field, it ran into difficulties with Federal regulatory agencies. Both its chemical content and advertising methods were questioned. Today it is staging a vigorous comeback with an ad budget of some $800,000 for this year, twice the sum it spent last year. Its agency is Kastor, Hilton, Chesley, Clifford & Atherton.
A. Mitchell Finlay, president of Bymart-Tintair, told sponsor, that his firm plans to increase its expendil Please turn to pope 46 I
Hair tint sponsors like all kinds of shows in promoting hair color
Helene Curtis buys quarter hour Alberto-Culver Co. Is buying participations in soap operas into action-adventure dramas
Revlon has decided upon the special for its many products
'As the World Turns' (CBS TV)
SPONSOR • 2 OCTOBER 1961
Target: The Corruptors' (ABC TV)
'Bob Hope Special' (NBC TV)
27