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'SPONSOR-WEEK
Top of the news
in tv/radio advertising
1 October 1962
BAR JUNKS IDEA OF MONITORING TV CODE COMPLIANCE
BAR advised the trade it has given up the idea of putting out a regular monthly bulletin designed to measure tv station compliance with the NAB code. Reason it gave: it's not in the business of code interpretation and that anyway there was no uniformity among tv stations in their interpretation and application of the code.
TV CAMERAS CRACK ESTES COURT
Electronic journalism made history in Tyler, Texas, last week when WFAATV, Dallas, gained admission to the Smith County courthouse where national attention is focused on the trial of Billie Sol Estes. Judge Otis I . Dunagan ruled the cameras be admitted in the interests of avoiding "discrimination between the news media."
ABC RADIO SETTING UP OWN NEW ENGLAND NETWORK
Thirty-two years after the founding of the Yankee Network, ABC Radio president Robert R. Pauley is going back to New England to link together a regional network. Pauley says that 35 stations in that area have requested such service. What city is to have the key outlet is yet to be decided. Noted Pauley: our Radio West has done so well that we're looking into the possibility of several other regionals.
BBDO EXPLAINS NEW COMPUTER'S OPERATIONAL AREA
While YKrR was ballyhooing the decision-making marvels of its IBM 1020 (see pages 20 and 32) , BBDO took the wraps off its Honeywell 400 computer and tagged its new program SI MAD — a System for the Integral ion of Marketing and Advertising Data. The Honeywell handles the matching <>l market profiles with media profiles on the linear programing principle and later, the bookkeeping aspects, like producing contracts and media insertion orders, issuing checks to media and invoices to clients. It makes no claim to decision making on media selection.
FTC CLAMPS DOWN ON RYBUTOL CLAIMS
Erstwhile Hefty tv advertiser, Lanolin Plus' Rvbutol. has conic under FTC buyer for misrepresentation. The commission specifically cited long-standing claims that the vitamin-mineral product is beneficial in treating tiredness, loss of a sense of well-being, loss of happiness, and feeling older than ones age. The order comes at a time of general Government lightening tip on drug regulations.
NATIONAL TV SPOT SNUBS SMALL MARKETS
An analysis on the TvB-Rorabaugh Report on Spot Tv Advertising for the
second quarter of the year indicates that only about ;V'( ol all national spot tv goes into 100 or more markets: better than 7<>( ', goes into market lists ol 25 and less. (For story, see j>. 29.)
SPONSOR 1 OCTOBER 1962