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'SPONSOR-WEEK
Top of the news
in tv/radio advertising
(continued)
ABC RADIO REPRESENTATIVES MAKES ITS DEBUT
The ABC Radio o&o group has wrapped up its executive needs for the group's entry into national sales representation. The top men by cities: Tony Rocco in New York; Don Carroll in Chicago and John Paley in Los Angeles. The initial outside client for the new setup, which will be known as ABC Radio Representatives, is the ABC regional, Regional West, in 1 1 western states and composed of 1 16 stations.
FIRST HALF TV CAR BILLINGS JUMP 25.3%
January-June tv billings for cars were 28,899,875 compared with $23,071,620 for the first 1961 half, according to TvB. Spot tv paced the gain, hitting $9,991,000 from just over $6 million last year and network billings rose some $2 million to $18,908,875.
AVERY-KNODEL REALIGNS EXECUTIVE SETUP
J. W. Knodel, who as the new president of Avery-Knodel has switched his quarters from Chicago to New York, this week disclosed his reshuffling of executive personnel and expansion plans. Among the changes: Donald F. McCarty becomes radio division sales manager in New York; Tom White and Philip Schloeder. Jr., retire as executive v. p. and secretary-treasurer, respectively, but continue as consultants; F. Robert Kalthoff replaces Raymond M. Neihengen as tv sales manager in Chicago; Gale Blocki, Jr., joins Chicago radio sales, coming from Metromedia. As of 1 November the company will have an office in St. Louis also.
WNDT, N.Y., CROSSES AFTRA PICKET LINE
Educational tv got underway in New York 25 September when WNDT engineers crossed a 10-day-long picket line for the striking AFTRA. The longdelayed start of regular programing by the station followed a union agreement to drop its insistence on including as "hosts" non-professional performers such as professors and physicians. AFTRA has also agreed to a six-months moratorium on the outside-New York release of WNDT telecasts to be followed by a vote on union affiliation by all station personnel who appear on the air.
FCC GRANTS CH. 5 TO BOSTON HERALD
After two years of looking into charges of improper influence in license disposition, the FCC has voted four to one to allow original licensee, the Boston Herald-Traveler, to retain that city's channel 5, WHDH. Last week's decision, which granted the Herald a four-month license, was based on the FCC opinion that the other original applicants for the channel (Massachusetts Bay Telecasters and The Greater Boston Television Corp.) were guilty of equal or greater flaws.
WINS BREAKS PRECEDENT: BACKS WMCA BRIEF
Hands were extended across the hotly competitive New York air waves last week. WINS, in on-the-air editorials, urged support of the 16-month-long campaign for reapportionment of the New York State Legislature waged by competitor WMCA. WINS general manager Mark Olds sent letters to all other radio stations in the area soliciting their support on the issue.
12 SPONSOR/ 1 October 1962