Sponsor (Oct-Dec 1962)

Record Details:

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'SPONSOR-WEEK Top of the news In tv/radio advertising (continued) Ml NOW POKES AT NETWORKS RE KID SHOW SCHEDULING FCC chairman Newton Minow twitted ABC TV and CBS TV by implication before the IRTS for scheduling their youngster news programs against each other Saturday afternoons. Cracked Minow: the networks must be figuring on "that minority group of children who have two tv sets in their playrooms— and who are bifocal.'" BALTIMORE: A RENAISSANCE OF BROADCAST FACILITIES WBAL (AM-FM & TV) formally dedicated its new $2 million Broadcast Center in Baltimore 26 September. Top brass from Hearst, NBC, and both local and out-of-state dignitaries were on hand for the event. The Chesapeake Bay city has also witnessed in recent months modernizations by WMAR and WJZ. A NA LOBBIES FOR SHORT AD DRUG CLAUSE The ANA is waging an extensive campaign to round up support for a clause to be included in current Congressional action on the regulation of prescription drugs. Bills passed in the Senate and originally proposed in the House state that ads for these drugs would have to include a full disclosure of all properties, including harmful side-effects of the product. ANA, alarmed over the precedent this might establish for other products, and pointing to its impracticability in small space advertising, has proposed an added clause which would exempt ads from the "full-disclosure provision'' provided all data was available to physicians and the ads so stated. WRITERS GUILD VOTES TO STRIKE STORER An unresolved contract dispute, which began back in the spring, has prompted the Writers Guild of America, East, to authorize a strike against Storer Radio, Inc. involving WHN, New York. Central figures in the controversy are five of the Guild's members now employed at the station as newswriters and major bone of contention is the minimum weekly wage. The Guild says it should be $155 and Storer, $75. No date has been set for the strike action. NAB CODE OKAYS 156 TOY COMMERCIALS The object of much industry and public criticism the past few years, tv toy commercials have been getting a thorough going over by the NAB Code Authority this fall. So far, 156 commercials for games and toys produced by 22 companies for the Christmas season have gotten a green light from the Code. FTC SETS CONFAB ON CO-OP ADVERTISING The FTC has granted requests by the American Retail Federation, the National Retail Merchants Association and others for a conference on cooperative advertising. The place is the FTC Building, Washington, D.C. The time: 17 October, 10 A.M. SPONSOR-WEEK continued on page 58 14 SPONSOR 1 oc:tober 1962