Sponsor (Oct-Dec 1962)

Record Details:

Title:
Sponsor
Date:
Oct-Dec 1962
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Oct-Dec 1962)
Leaf #:
00043
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
March 28, 2024
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Does anyone have a super-special for the men from Motorola? Vgency and client are still seeking suitable specials for this year's tv campaign. L-r: Emmett Dineen, a.e., Leo Burnett Co.; Robert G. Farris, dir. of advtg. and sis. promo., Motorola consumer products cliv.; John Walt, account super.. Leo Burnett How Motorola changed its image ► Car radio image hampers tv, stereo ► Tv specials change public feeling *■ New aura creates record sales months Motorola's return to television last fall broke five years of video blackout and gave the company one of its biggest months in history. This season the radio-tv!ii -fi maker would like a repeat perberformance, but so far has not ound a "special" that is special ■nough. With agency Leo Burnett, Motorola is still looking for shows similar to the three it sponsored last year, hopes now to come up with something by winter. The company has good reason to return to video this season. It's three programs last year — one in October, one in November, a third in December — did a corporate image-building job that turned December into one of the biggest months in Motorola history. The campaign evidently delighted dealers, because the company acquired more new dealers in that month than ever before. It also erased an image the company didn't want, that of a maker ol only car radios, the firm's rust products. The success momentum generated in December was maintained, the company sa\s. According to a report from Edward R. Taylor, president ol Motorola Consume] Products. t\ lcccixci sales b\ Motorola distributors lor June 1962 showed 100.7% increase ovei June 1961. Taylor further reports thai June was the largest month unit SPONSOR 1 October 1962 37