Sponsor (Oct-Dec 1962)

Record Details:

Title:
Sponsor
Date:
Oct-Dec 1962
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Oct-Dec 1962)
Leaf #:
00051
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
March 28, 2024
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

I i NATION'S LARGEST MOST POWERFUL INDEPENDENT RADIO-TV CHAIN With a fluid flexibility, RKO-General delivers the right audience, in the right places and in the right frame of mind for your specific message. Whatever your product or sales approach, RKO-General can build a made-to-order combination radio and TV audience in six of the top ten markets plus one of the South's richest areas. Want breadth? RKO-General blankets regions where 70 million consumers live, work and buy. Want depth? RKOGeneral's imaginative and adult programming brackets the areas of affluence to reach the people most likely to reach for your product. Your message hits hard because it doesn't have to fight listener apathy. It goes straight to big-buy, big-wallet audiences that react fast in the RKO-General target markets. R K 0 GENERAL That's why RKO-General stations are basic to any national advertising buy. Facts, figures and effective results await you when you call your local RKO-General station or your RKO-General National Sales Division man. Call now . . . you'll be that much ahead. NATIONAL SALES DIVISION OFFICES New York: Time & Life Building . . . LOngacre 4-8000 Chicago: The Tribune Tower 644-2470 Hollywood: 5515 Melrose HO 2-2133 I San Francisco: 415 Bush St. . YUkon 2-9200 Detroit: Guardian Bldg. . WOodward 1-7200 Atlanta: 1182 W. Peachtree N.W., TR 5-9539 ■AL Dallas: 2533 McKinney St Rl 2-5148 i m Denver: 1150 Delaware St. . . . TAbor 5-7585 A GENERAL TIRE ENTERPRISE NEW YORK wor am/fm/tv LOS ANGELES khj-am/fm/tv DETROIT cklw-am/fm/tv BOSTON ^StwSuQamm MEMPHIS whbq-am/tv SAN FRANCISCO kfrcam/fm WASHINGTON, D.C. wgmsam/fm P0NS0R 1 oct' ■* 1962