Sponsor (Oct-Dec 1962)

Record Details:

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TIMEBUYER'S CORNER Continued Reminiscing with former timebuyer Brute Houston who joined Eastman's New York sales staff two weeks ago revives the memory of a Chicago ad pro, the late Evelyn Vanderplough of Arthur Meyerhofl. Miss Vanderplough, as many in the business will recall, was killed in a plane crash three years ago en route to a Florida vacation. Bruce remembers that it was his friendship with the veteran media director that got him into timebuying, despite his leaning towards the selling end of the business. So, fresh out of college, Bruce joined Meyerhoff and for several years bought for such accounts as Wrigley. Two years ago, he switched to selling by joining Chicago's GHI-Perna. Boston admen toast ABC TV's fall programing Smiling viewers of ABC TV's new fall programing at WNAC-TV, Boston, "Night of Stars" (1-r): Jean Starke), media dir.. [ngalls; William Oranburg, v.p., Jerome O'Leary; Helen Horrigan, media dir.. Charles F. Hutchinson; Louise Doherty. media dir., Jerome O'Leary: Win. Rockett, a.e.. Hutchinson Agency-hopping dept.: Foote, Cone & Belding's Walter Reed, senior broadcast buyer on TWA, Savarin, and Angostora Bitters, moved to Gumbinner as broadcast media supervisor. John M. Wussow, formerly with Klau-Van Pietersom-Dunlap, Milwaukee, is now working out of Foot, Cone & Belding's Chicago broadcast media department; and Mary Meahan who bought for such accounts as International Latex and Quaker Oats at Lynn Baker, New York, has switched to Fuller &; Smith &: Ross, New York, to buy for the agencies newest account, Lestoil. Back in business after a 10-month, 11-day hitch with the reserves at Fort Eustis, Va., is Benton Sc Bowles' Jerry Walters. When the call i ante, Jerry was buying on Ivory Snow. He's now on Post cereals. Returned vacationers: Morse International's Orrin Christy; Benton |& Bowles' Bob Gorby; and Donahue & Coe's John Waschin. ^ SPONSOR 1 October 1962 TOBACCO NETWORK HAS PERSONALITY PE0EEAMMIN6 NOW 14 daily program features on N. C. Regional Radio Net Regional Neivs D Sports D Weather Commentary Q Farm Reports 8 POPUtAR PERSONALITIES AVAILABLE: Full sponsorship/Spot participations/Adjacencies (Also Merchandising and Promotion) BUY UP TO 28 STATIONS AT GROUP DISCOUNTS OR SELECT ONLY THE N. C. MARKET YOU NEED! Get Regional Saturation with local "Main Street Radio" coverage... Rep: T-N Spot Sales -rOB^cco N.Y., Chicago. f^JsvJ Atlanta, Raleigh radio NETWORK WSBT-TV Towers Over The South Bend Market With a new 10-4"' tower and a 8 0. 0 0 0 watts. WSBT-TV is the most powerful station in Indiana and Michigan. We now serve an 8,000 sq. mile area centered bv the rich South Bend-MishaI waka-Elkhart metro zone. Within this WSBT-TV ' market are over 1,000,000 residents! Bj rating (see any ARB i. plant and able personnel WSBT-TV towers over the South Bend market. Ciet all the facts before your ncxi 1 V buy in South Bend. WSBT-TV S O Utr H BEND. INDIANA Channel 22 Paul H. Raymer, National Rtprestntativc 19