Sponsor (Oct-Dec 1962)

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PEOPLE ON THE MOVE: Harry F. Schroder, advertising and marketing, Val B. Diehl, international ■Derations and assistant to the president, and Robert M. Schaeberle, assistant to the president, to vice presidents at National Biscuit. Agencies The purchase of Klau-Van Pietersom-Dunlap by publicly-held Polaris Corp. (17 September SPONSOR) has created epiite a furor in the industry and elicited answering comments from agency president George J. Callos. Accusing the sceptics of being at least 20 years behind the times, Callos insisted that the agency will not lose its independence as a result of the new ownership. He pointed to specific advantages of the new operation: • private ownership is more apt to drain funds to meet pressing personal needs than a publicly-held corporation, where there is no such incentive. • the Polaris purchase provides the agency with substantial capital, a large scale computer system with 35 programing and systems specialists in applications such as market research. With the acquisition of the $5-million Listerine and Pro-phv-lac-tic Brush Company accounts, J. Walter Thompson let it be known that a number of Lambert & Feasley >ersonnel will be joining JWT. L&F people expressing a desire to join JWT were interviewed and selected for assignments to various !(WT accounts. Portland's newest advertising agen py, Griffis Smith Associates, has ust opened up shop at 1010 SW 1 4th Avenue Heading up the new office reorge P. Griffis, formerly •resident and manager of the P;i ific National Advertising Agency. Also resigning from Pacific Naional and joining Griffis Smith re Don E. Smith, who also fornix managed the agency's offices Spokane and Lewiston, Ida., and esley R. Miller. Hammer joins the sales team Leonard Hammer (e). Seven Arts ysociated's new directoi ol station representative sales, is welcomed aboard by Donald Klauber (1), vice president and national sales manager, and Robert Rich, vice president and general sales manager Spreading closed-circuit cheer In town to launch the "Mickey Mouse Club" on WRC-TV, Washington, D.C., Mickey, Donald Duck and Clarence Nash, entertained at Alexandria Hosp. Milky's Party Time John Stewart, Twin Pines Farm Dairy pics., signs for IL'th year ol IT show on WWJ-TV, Detroit. Seated: Louis II. Luckofl (1). agency pres.; sin. mgr. Frank Sisson. Standing: Alan LnrkofT (1), bdest. tlii . ; Leonard Guion, stn. rep Signs for new national sales rep WSLS-TV, Roanoke, v.p. and gen. mgr. Horace Fitzpatrick inks in contract ap pointing Katz as national sales rep. Ed Codel, Kate v.p., and Cih rrevilian, sin. national sales mgr.. look on. Appointment takes ellcct today, I Octobei P0NS0R/1 OCTOBER 1962 59