Sponsor (Oct-Dec 1962)

Appointments: A-Drive Auto Leasing Systems to Metlis & Lebow for newspaper and radio . . . Eldon Industries to Wade Advertising, Los Angeles . . . Standard Oil of California ($500,000), institutional, from BBDO to D-F-S, San Francisco. BBDO retains the product and service portions of the account . . . Carte Blanche of Los Angeles to Leo Burnett, Chicago, from Grey . . . Listerine ($5 million) to JWT from Lambert & Feasley . . . Heritage House Products to Wermen & Schorr . . . U. S. Industries' new Consumer Products Corp., Niagara Falls, to Roche, Rickerd & Cleary . . . The Ansa Fone Corp. of Inglewood, to Hunter/Willhite Advertising . . . Florists' Telegraph Delivery Assn. ($2 million) to Campbell-Ewald. The account usually buys network tv as participant in the Tournament of Roses Parade. Top brass: John L. Southard to senior vice president and management account supervisor on the Colgate-Palmolive account at Lennen Sc Newell, from Papert, Koenig, Lois . . . T. L. Stromberger to the newly-created post of western region senior vice president at Fuller 8c Smith Sc Ross. New v.p.'s: Fred C. Walker at Hen derson-Ayer Sc Gillett Advertising, Charlotte . . . Robert N. Harris at North Advertising, Chicago . . . Roy F. Segur, director of research, at Lawrence C. Gumbinner. PEOPLE ON THE MOVE: Robert Kowalski to associate director of Young Sc Rubicam's media relations and planning department . . . Charles W. Liotta to the commercial production department of N. Y. Ayer . . . William D. Buckley to program coordinator and assistant to Walter Tibbals, vice president-broadcast operations, Norman, Craig Sc Kummel . . . Dave Morse to account executive at Sullivan, Stauffer, Colwell Sc Bayles . . . Richard H. Seeler to the media department of Knox Reeves, Minneapolis. Retirement: Howard G. Rose, N. W. Ayer vice president, retired this month after almost 35 years with the agency. Associations The NAB has formally registered industry objections to FCC's proposal on public inspection of network-affiliate contracts. In asking that the commission withdraw the proposal, the NAB said present rules on public disclosure are adequate to protect the public interest, with the proposed revision aiding only competitors. The West Virginia Broadcasters Assn. elected new officers at their annual fall meeting. Elected for a second term were: Mel Burka, WTIP, Charleston, president; A. G. Ferrise, WMMN, Fairmont, vice president; Don Hays, WKAZ, Charleston, secretarytreasurer. Tv Stations Whereas most tv stations post a red flag on the subject of non-integrated piggyback commercials, it would seem that the gentler form of the commercial phenomenon has station sanction. Such was the opinion passed on to the NAB and the 4A's by the SRA, which got a 46% response from stations (covering 78% of all tv homes) to 509 letters on the subject. Some of the fine points: • 72% disapproved of announcements shared by two different manufacturers, even if logically related and smoothly bridged. • 52% approved piggybacks from the same manufacturer advertising two products. • 87% of the above stipulated that the commercial's products must be integrated to give the appearance of one continuous announcement. • 55% stated the present NAB Code is too lenient on the subject of piggybacks, 43% said the Code is fair and 2% said it is too restrictive. ^ Cosmetics and toiletries, drugs, confections and soft drinks paced overall network and spot tv billing growth of $11 million in the first half of this year over the six month period a year ago, TvB reported. Gross time billings, network and spot, for cosmetic and toiletry ad vertisers were $88,882,590 in the first half of 1962 against $70,904,277 last year. Billings for drug products in 1962 were $73,405,670 against $62,011,358 in 1961, while billings for confection and soft drink advertising were $42,453,245 compared with $31,362,933 last year. TvB has set up some awards in the hope of stimulating more aggressive selling on the local level. Awards will be given for the best station-market presentations (deadline for entries is 31 October) and for the most outstanding salesman (competition closes 31 January). Sports notes: KDKA-TV, Pittsburgh, will carry at least eight away-from-home Pittsburgh Hornets ice hockey games during the coming season . . . The National Brewing Co. of Baltimore, which has sponsored "Strikes 'n Spares" for five consecutive years on WBAL-TV has just signed a new two-year contract for continued sponsorship of the live bowling show. New franchises: WTTV, Indianapolis, and KLRJ-TV, Las Vegas, have become the 12th and 13th stations to sign franchise agreements to undertake the Community Club Awards merchandising plan this fall. PEOPLE ON THE MOVE: Kurt Blumberg to business manager of WNEW-TV, New York . . . E. Robert Nashick to manager of advertising and sales promotion forj KPIX, San Francisco, replacing Robert L. Smith who has retired . . . Peggy Stoops to traffic manager of WCHS-TV, Charleston, W.I Va. . . . John E. Hinkle, Jr. to business manager of WTAE, Pittsburgh . . . Richard A. Feleppa to coordinator of sales service for WOR TV, New York. Kudos: Jack Fern, news director ofj KDKA-TV, Pittsburgh, has been named vice president of the Pennsylvania News Broadcasters Assn. . . . Douglas L. Manship, president and general manager of WBRZ TV, has been elected president o! the Baton Rouge Chamber ol Commerce for the coming year . . 60 SPONSOR/ 1 October 1965