Sponsor (Oct-Dec 1962)

F. Van Konyenburg, executive vice president and general manager of WCCO-TY and radio, Minneapolis-St. Paul, was recipient of the Gold Knob award from the Minneapolis Downtown Council for his company's policy of employing women in vital jobs. Equipment Jerrold Electronics is marketing a new line of wide-band microwave equipment for the 12 kmc frequen( \ band recently allocated by the FCC for private industrial and commercial users. The equipment was designed for the rapidly growing applications for microwave in the field of closed circuit video systems, message communications and control. The mosl immediate application is the com munity antenna system industry where the stability of microwave transmission is highly desirable for carrying tv signals over long distances. New products: Kahn Research Laboratories, Freeport, L. I., N. Y., has developed Echoplex, a new time diversity system for transmission of speech over rapidly fading radio channels. Two or more time spaced signals can be sent and received without added channel space. Off the press: EIA's reference on the U. S. electronics industry, published by the association's marketing services department is in a new and colorful magazine-size format. Copies of the yearbook may be obtained at $2 each from the EI A. 1721 DeSales St., N. W., Washington 6, D. C. "PEOPLE ON THE MOVE L. Berkley Davis, vice president and general manager of GE's electronic omponents division, has been named chairman of the EIA Organization Planning Committee lor 1962-63 . . . Frank Whitten, manager of the electronic products lervice division of Philco and Wil iam F. Rueger, vice president, general counsel and secretary of Syl ania Electric Products, to chair len of EIA's Service and Law Com nittees. P0NS0R/1 OCTOBER 1962 Fm Kudos: WFMT, Chicago's Studs Terkle, won the Prix Italia lor his opus "Born to Live," a composite of interviews, narration and music expressing the hope of man to keep his dignity in an atomic age. The show was aire don the station 6 July. Here & there: WTIC (FM), Hartford, will begin broadcasting musical programs in stereo on 14 October. PEOPLE ON THE MOVE: Herman Maxwell to the new post of sales manager of WTFM, New York . . . Lee S. Abbott to sales manager of KRAV, Tulsa, new stereo fm station scheduled to begin broadcasting in November . . . Gene LaBrie to vice president of the Concert Network. Radio Stations Ten major showings of its newest sales presentation are planned by WOWO, Ft. Wayne, before the end of this month. Cities included are Indianapolis. Muncie, Milwaukee, Chicago, Kansas City, St. Louis, Detroit, Toledo, Lima and New York. The presentation sets out the facts of the 15th radio market in a showmanship manner, using color slides, music, pi-charts and the voices of the station's announcers to give the sales pitch. Ideas at work: • WSB, Atlanta, took advantage of last month's elections for a listener poll of its own. The station's afternoon show "Family Fair" asked listeners for unusual election bets made on the governorship race. • Another Nebraska State Fair caravan trip sponsored by WJAG, Norfolk, was a complete success. Some 382 Nebraskans went to the Fair on busses run by the station. • WCKR, Miami, and the local Pepsi Cola Bottlers promised Dade County drivers that if there were no fatalities due to traffic accidents over the Labor Day holiday, they would give away free Pepsi's to everyone. Alter an accident-free weekend, safety wagons were sei up at three shopping centers and complete on the air promotion and lull page newspaper ads invited all Dade Count\ residents to partake. Over 100,000 free chinks were given out. • KXOL, Ft. Worth, had a turnout of more than 1,500 listeners in the back-to-school promotion it ran for the three local Kinney shoe stores. That many came to sign entry blanks in the selection ol a Cinderella and Prince Charming for each store. The Spanish Language Network will meet 5-7 October in Dallas. On the agenda: nation-wide programing and sales promotion. President of the network is John K. Redfield, KIFX, Phoenix. Sports notes: The complete 1962 football schedule of Notre Dame U. will be offered by WLS, Chicago, under sponsorship of Appollo Savings Sc Loan Assn. . . . Phillips Petroleum has signed for the Boston College football games on WEEI . . . WIP, Philadelphia, will broadcast Princeton football games for the fifth consecutive season. Lincoln-Mercury Dealers will sponsor . . . KRUX, Phoenix, has the Arizona State University football games, which will also be carried on a special state-wide hookup . . . Bamburger's department stores will sponsor the 10game schedule of Syracuse U. games on WJRZ, Newark . . . WSPD, Toledo, football coverage this year will include the Fighting Irish of Notre Dame, Cleveland Browns pro games. University of Toledo Rocket games . . . WWJ, Detroit, continues a 38-year tradition this fall with coverage of the U. of Michigan football games. Promotion piece: KYW is distributing a panel card presentation relating the facts and figures storx ol what it tet ins the Entire Cleveland Market. The panels are in color. Happy anniversary: KFRC. San Francisco, celebrated its 38th year on the aii 21 September. Recordings of station figures of 88 vears ago were broadcast. Vmong KFRC alumni: Ralph Edwards and 1 1, uold Peary. 61