Sponsor (Oct-Dec 1962)

Record Details:

Title:
Sponsor
Date:
Oct-Dec 1962
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Oct-Dec 1962)
Leaf #:
00071
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
March 28, 2024
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IVhy it pays to advertise your station in a broadcast book YOU PINPOINT YOUR BEST PROSPECTS I n a held where a select group of people really buys national time you look for the specialized broadcast book to carry your ad -ge. One reason is the logic of making your impression where the interest is greatest. Broadcast books are tailormade for people involved with tv radio advertising matters. Another is economy. A>k your national representative. He'll tell vou there are onlv several thousand readers worth spending money to reach with your ad message. The books that offer box-car circulation figures also offer higher page rates and highffused readership. In a nutshell, specialized trade books run rings around non-specialized books in ability to target . specialized audience in practically any held. The broadcast advertising field, which has some outstanding books, is certainly no exception. a service of S P O N S O