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'SPOT-SCOPE
Significant news, trends, buys in national spot tv and radio
iiuiic
This is the week for reporting upbeat developments in the spot radio camp, which seems finally to have gotten into the full swing of fall activity.
A most notable report involves General Mills, which has opened its guns in the New England market. CM is running a schedule ol 12 newscasts per week on the 32 stations of the Yankee Network division oi RkO General, one of the largest single orders ever placed on Yankee and the only current use of radio by GM in New England. Campaign is on behalf of Betty Crocker Layer Cake Frosting Mixes.
Stepping back into the medium alter brief hiatuses are Copenhagen Snuff and Associated Bulb Growers of Holland while Allis-Chalmers re turns after a five-year absence.
For details of the A-C buy see item below.
The Allis-Chalmers swing back into spot radio after a five-year hiatus from the medium was a very welcome note for the sellers of spot radio.
The farm equipment manufacturer has enriched the spot radio pasture with a 75 major farm market buy in the U.S. and, in addition, 25 Canadian farm markets.
A 10-week fall push, the campaign is being handled by Bert S. Citlins Vdvertising. Buyer: G. D. McConnell.
For details of other spot activity last week see items below.
SPOT TV BUYS
Schluderberg-Kurdle, manufacturers of Esskay meat products, stalls this month in five of its mid-Atlantic markets with the Westinghouse Broadcasting Company hour-long family specials. Markets are: Baltimore, Washington, D.C., Lancaster, Pa., Richmond and Norfolk. Agency: VanSant Dugdale.
'illsbury is expanding the market list lor its Cake Decorator, lor which the initial order was placed about a month ago. Next week, S October, is the kick-off date for 21-week schedules beginning in new markets.
)ay and fringe nighttime minutes aimed at the female audience arc '"equested. Agency: Leo Burnett. Buyers: Mar\ Lou Ruxton and Bob
km ley.
General Foods launches an extensive spot campaign at the end of this onth, 29 October, on behalf of Baker's Coconut Products. Schedules ill run for eight weeks. Day minutes with a women's audience are eing sought. Agency is Young & Rubicam and Tony Egan is doing the uying.
'hillips-Van Heusen is going in on 22 October with eight-week schedles lor Van Heusen shirts. Time segments: nighttime and clay minutes nd chainbreaks. Agency: Grey. Buyer: Jerry Ret tit;.
unshine Biscuits is looking lor programs in several markets lor a cam aign to run from II October through ,H January. The buying's being one out of Cunningham 8c Walsh and the buyer is Kit Powers.
lOCiR
'ONSOR/1 October 1962
RAHALL RADIO STATIONS
KNOWN ....
for the company they
keep in
Prestige Advertisers!
KNOWN ....
for community Public Service!
No. 1 RADIO
Tampa St. Petersburg, Florida
Sam Rahall, Manager
No. 1 RADIO
flllentown-Bethlehem Eastern, Pennsylvania
"Oggie" Davies, Manager
No. 1 RADIO
Beckley, West Virginia
Tony Gonzales, Manager
No. 1 RADIO
Norristown-Philadelphia Area
John Banzhoff, Manager
ofcove stations represented nationally by H-R . . . New York
also
WQTY
our station coming up fast in
JACKSONVILLE, Florida National Rep., The Boiling Co.
N. Joe Rahall, President 'Oggie" Davies, Cen. Manager
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