Sponsor (Oct-Dec 1962)

Record Details:

Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

New South Perhaps you haven't seen Atlanta lately? You'd be amazed the moment you step off the plane into our new twenty-million-dollar airport. And you would have to bring your market estimates up to date when you view the variety of elegant modern homes, shopping centers, churches, office buildings and major industries that have expanded this new metropolis since 1949 (the year WAGA-TV began telecasting). Outstanding test market — Here is a sophisticated Southern city — acclaimed as a favorite test market — that has jumped 54% in population in thirteen years ... to over a million! Here is a booming city, an expanding five-county industrial market unique in the Southeastern region || — a culture-conscious area that enthusiastically supports opera, concerts, theater, and art festivals. (New Atlanta blends the customs and tastes of residents who have come from all parts of the nation. t Only 23% of its citizens are natives. The result is a genuinely cosmopolitan city. Atlantans prefer WAGA-TV — If you're judging Atlanta television stations by outmoded standards, you may be surprised to discover that Atlantans have kept pace with the new preferences in television programming. Because Atlanta is different, the Storer station has found the difference and created the programming to fit! Now the Atlanta station most respected and most viewed by adults is WAGA-TV. Such respect and discriminating attention have been earned through WAGA-TV's exclusive daily editorials on important local issues, complete PANORAMA NEWS coverage, and quality public interest (programming unapproached by other stations in the market. The Storer programming philosophy continues . . ."famous on the local scene . . . for public service." Result? Advertisers prefer and specify WAGA-TV in the 23rd market! SRDS ranks Atlanta 23rd in retail and automotive sales, 24th in population, 25th in food, apparel and pas^feenger car sales among metropolitan areas; 23rd in the nation as a television market with WAGA-TV delivn sring the metro plus 61 more counties with 50% or more net weekly circulation? Small wonder WAGA-TV is overwhelmingly favored by local and regional advertisers— the people who know stations and our market best! 'I960 AHH Coverage Study \ H Represented by Siorer Television Sales f^^^k ^fe^l VEST -BUY STATION IN ATLANTA — AN INDISPENSABLE MARKET LOS ANGELES KCBS PHILADELPHIA u'ibc CLEVELAND ii 'j ir MIAMI II CHS TOLEDO irsm DETROIT irjr.K IMPORTANT STAT loss IS IMPORTANT MARKETS STORER BROADCASTING COMPANY NEW YORK II H\ MILWAUKEE II 1TI-TI' CLEVELAND Hill -Tl ATLANTA IVAGA-TI TOLEDO ii'srnrr DETROIT II IKK11 PONSOR 8 OCTO HER 1962