Sponsor (Oct-Dec 1962)

Record Details:

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a statement of WWLP & WRLP SPRINGFIELD — MASS. — GREENFIELD (Television in Western New England) by William L Putnam Ten years ago right about now we commenced clearing the trees where our studios and transmitter are located at the Springfield television station (that's WWLP for the benefit of those who haven't been here). In the years since then we feel rightly that we have established one of the best known broadcasting outlets in this nation. We have done this by diligent work. (The good Lord and a few others as well know that UHF television hasn't been blessed with much luck.) We have managed to stay in business for these ten years by virtue of two policies. . . . We have always tried to do our best by our viewers, no matter what the cost. . . . And we have always tried to do our best for our advertisers, no matter what the budget. But of these two, the first is always foremost. Represented nationally by HOLLINGBERY ONSOR/8 October 1962 17