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'SPONSOR-WEEK
Top of the news
in tv/radio advertising
(continued)
GULF RENEWS NBC TV INSTANT NEWS SPECIALS
Gulf Oil (Y8cR) gave NBC TV the green light last week on the renewal of "Instant News Specials" and the one-shot "Projection '63" set for 6 January. With the nod from Gulf, the big five in gasoline-oil distribution have network tv going for them. The others: Mobil (Bates), Texaco (B&B) , Shell (OBM) , and Humble (McC-E.)
B&B STRESSES 'PEOPLE ELEMENT' IN COMPUTER AGE
On the heels of dramatic unveilings of high-powered computers by agencies like Y&R and BBDO (see 1 October SPONSOR-WEEK) , Benton & Bowles gave the ARF a progress report on its experiments in the area. Senior v.p. Richard F. Casey criticized agencies for placing too much emphasis on the marvels of the machines themselves rather than what's going into them. He stressed B&B's search for the long-term place of computers in advertising and especially the proper "people element."
NBC SALES SCORE MIGHTILY ON PENNANT PLAYOFF
Walter Schirra had little on the sales departments of NBC TV and radio last week, as they faced a count down all their own. In the 21 hours after the close of the Los Angeles-St. Louis game, the tv network picked up 10 sponsors for the play off series and NBC Radio signed Schlitz just 55 minutes before the first game. (For story, see page 36.)
ABC TV REP UNIT TAKES A NEW NAME
Those keeping track of recent developments in the ABC selling setup should make a note of this: the group formed last year to represent the five ABC TV o&o's has changed its corporate title from ABC TV National Station Sales to ABC Television Spot Sales, Inc. The reason: it's a more natural and convenient way of referring to the organization.
WHN BECOMES MUTUAVS NEW YORK OUTLET
On 14 October, Storer's WHN becomes the third New York flagship station of the Mutual Broadcasting System in less than a year and a half. MBS affiliated WINS in August of last year after the loss of its charter outlet WOR. This latest peregrination was precipitated by the Westinghouse Broadcasting takeover of WINS.
STALEY TRANSFERS BULK OF BILLINGS TO NBC TV
Making one of its most extensive network tv buys in its nine years in the medium, A. E. Staley Manufacturing has swung the bulk of its business over to NBC TV. The order, via Erwin Wasey, R&:R, is for the "Tonight" show and four daytimers.
SPONSOR-WEEK continued on page 58
18 SPONSOR/8 October 19621