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TV FILMS FOR ADVERTISERS
{Continued from page 35)
business in the future." Morin agreed with his counterparts in the syndication field that there was a good deal of pre-empting of network shows today in favor of syndicated feature film.
Now major syndicator. Allied Artists Television Corp. is the successor to the old International TV and in its one year of existence has become a major syndicator. Five big packages have been put together in the past nine months. They include 40 Cavalcade of the 60' s Group I features; 32 Cavalcade of the 60' s, Group II features; 22 Science Fiction features; 13 Romba the Jungle Boy features and 48 Bowery Boys features. Morin said these packages, new on tv, have been grabbing top ratings in such key markets as New York, Los Angeles, Chicago, San Francisco and other cities. He stressed the promotability of the AATV packages. "Allocating your dollars properly between paying for the films and promotion is the key to a station's success,'' Morin declared. AATV is packaging each property with indepth promotion kits. Peter Jaeger is national program manager of AATV.
Also, like others in the field, Morin is thinking of diversifying his catalogue. One of the new projects he has in mind is the production of a series on finance. He thinks the public is ready for such a series. "It could almost be turned into an adventure story," he mused the other day, "It has so much drama and rich meaning to most people."
Returning to the subject station reps, Morin observed that stations have too long allowed the importance of their sales reps to be overlooked in regard to programing.
"Recently, the wiser station managers have become aware of programing knowledge that the rep possesses from being in continuous contact with timebuyers, stations throughout the country and the more progressive film distributors," Morin reported. "The more astute station owner is finally taking advantage of this knowledge — and a rapport between rep, station and (Please turn to page 57)
The wondrous bee does plan and plan the filling of the comb
Your advertising planning can be greatly simplified by using BEELINE RADIO. You reach all of Inland California and Western Nevada with the five McClatchy stations. In fact, the McClatchy stations reach more radio homes than any other combination of stations at the lowest c/M. (Nielsen Coverage Service Report #2, SR&D)
McClatchy Broadcasting Company
delivers more for the money in Inland California-Western Nevada
PAUL H. RAYMER CD. — NATIONAL REPRESENTATIVE
KOH RENO • KFBK SACRAMENTO • KBEE MODESTO • KMJ FRESNO • KERN BAKERSFIELD
SPONSOR/ 15 October 1962
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