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'SPONSOR HEARS
15 OCTOBER 1962 / Copyright IM2
A round-up of
trade talk, trends and
tips for admen
You can pretty well tell whose electronic computer an agency will wind up with by scanning its client list
Here's a roster of agencies whose clients are in the business of making computers:
BBD&O Minneapolis Honeywell
Benton & Bowles International Business Machine
Compton Sperry Rand* (Remington typewriter)
J. Walter Thompson RCA
Young & Rubicam Sperry Rand (Remington shaver)
*Turns out the Univac and other models.
There could be a certain key to the success that J. Walter Thompson has been having of recent years in hauling in one choice account after another.
That certain key: the fact that the head of new business also presides over the agency's tv affairs (around $150 million), namely, Dan Seymour.
In other words, prospective accounts with substantial stakes in what is now the prime medium are inclined to bend a partial ear to one who talks with authority about tv.
Judging from feelers being quietly made of prospects around the trade, one of the western radio group ownerships is interested in selling out.
A provision of the deal: the president of the group, who is also the operator, be retained and on a multi-yeared contract.
These thoughts may have occurred to you as you've read the prints this fall on the reactions to the new nighttime series being unveiled on the tv networks:
1) Virtually the same tv columnists who in the past flogged the medium for its violence and touches of sex are now complaining about the mildness of tv fare.
2) Is there anybody taking the time and effort to rack up the batting average of those ivorytower prognosticators of the click vs. failure prospects of the coming season's programs?
The Chase & Sanborn division of Standard Brands last week pooh-poohed the report circulating on Madison Avenue that is was considering taking on another agency.
The bulk of the Standard Brands account is now split between J. Walter Thompson and Bates, which has the margarines.
A Fifth Avenue agency has been having quite a turnover in timebuyers mostly because of frustration stemming from the fact that the top jobs in the media department are held by men in their 30's or lower 40's.
The migrants have been pretty much of topflight quality and it's been their feeling that under the circumstances all they could look forward to is a yearly $10 raise.
Hence they look around for a shop where the age brackets of the media executives are not so low, which would open the way for not so distant promotion.
56 SPONSOR/15 October 1962