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nave the potential ol shooting as much as three times a second il desired, as do the other cameras.
Cleveland operation. In Cleveland, Jack T. Sharp, president of Guardian Monitor Service, said his firm offers monitoring service in all big and small markets throughout the country. Presently, however, the reports are typewritten reports, concerned mainly with message scheduling, quality, and commercial company.
But the firm will be giving offthe-air photo reports in the near future, Sharp said.
Uses and costs. The uses and advantages of photo reports and conversions are well known in the mdustry, and therefore, only a few of the main ones will be mentioned here. (Tele-Service lists 39 uses.)
1) Quick reference; eliminates time spent in projection room. Very portable and may be perused on the 5:29 to Cos Cob.
2) Seeking new account; libraries provide background on what has been done for product and its competitors.
?>) Keep check on competition.
4) Check stations; are messages being aired on schedule? what is their quality? what commercials came before, after?
The cost of a one-minute commercial photo report varies from $7.50 to 512.50. Prices are reduced for quantity purchases, and each firm offers forms of quality-plusprice indu< ements for their various sen ices. ^
PUREX TV SPECIALS
(Continued from page 44)
such luminaries as Bob Hope, Billy Graham, Jimmy Doolittle, and Sophia Loren.
This season, more World Of episodes are scheduled under Purex aegis, beginning with The World of Jackie Kennedy on 30 November.
Mean while, Purex has not forsaken the Specials for Women. For some time work has been in progress on new subject matter to present within this format. "We want to do more of them," Bruce says, "but we reached a point where all oi us involved — the agency, network, and Purex — felt we may have
exhausted subject matter for the original series. New ideas aie now being explored for continuing the specials, however."
One ol (he possibilities under investigation, Bruce says, is a twopart episode on love and marriage. Because of the response to the book offer this summer — far exceeded our expectations, Bruce reports — ■ the company feels there is a continuing need for examining contemporary personal problems.
Bruce indicates that the specials worked out very well lor Purex.
"The positive response from the public, as well as the laiings which were good, had us to believe thai we accomplished our prime purposes," lie sa\s. However, he points out, it is impossible to pin down specific sales results from an\ one campaign, because there are so inan\ variables. He admits one accomplishment directly attributable to the series: "We gained new (lis tribution lor our products resulting from distributor admiration of the Sjjetitils for Women sponsorship." ^
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