Sponsor (Oct-Dec 1962)

Record Details:

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-SPONSOR-WEEK Continued Search ends for Cutest Little Squirt WKBW, Buffalo, had a lively climax at a local family inn for its colorful Little Squirt Pageant, sponsored by Squirt Bottling Co. On hand were d.j. Dan Neabereth and Miss Binnie of Romper Room to fete winner two-year-old Mark Munzert The Third Dimension George Arkedis (1) CBS Radio v. p., discusses sales presentation with William A. Schroeder (c), Best Foods exec, v.p., and adv. v. p. Albert Brown ■I Check construction progress Mark L. Wodlinger (1), v.p. and gen. mgr. of WIIM-TV, Grand Rapids, checks with chief engr. Dale Wolters on progress of tower for new station New Frontiers in Pittsburgh WTAE's Frances Smith perches on Indian pinto, part of traveling team in Pittsburgh, to tell viewers "Wagon Train" is now shown on the station Agencies The charge that the creative talents of agencies are not being utilized in the development of radio and tv programing was leveled by Edward H. Weiss last week. In an address before the Broadcast Advertising Club of Chicago. Weiss cited such agency-created programs as the Purex Specials for Women and urged that more agency talent be put to work in the program area. Leonard Levin, president of Chicagos Alberto-Culver will be the guest speaker for the 13 November meeting of BAC. Appointments: Johnson & Johnson to Cummins MacFail & Nutry for a major new product . . . Philips Roxand Laboratories to Robert A. Becker for a new product . . . Air Force Recruiting Advertising for fiscal 1963 to MacManus, John & Adams, New York . . . Schine Hotels to Grant Advertising . . . Johnny Londoff Chevrolet Co., Florissant, Mo. to Richard C. Lynch Advertising . . . E. J. Korvette Department Stores to Metlis & Lebow for the Shop-At-Home Department . . . KTVT, Dallas-Ft. Worth, to Jack T. Holmes & Associates . . . Metrecal to Kenyon & Eckhardt Do Brasil. New quarters: With the recent acquisition of all space on the 23rd floor of the Merchandise Mart, the Chicago headquarters office of Clinton E. Frank has all of its departments together within the top three floors of the Tower of the city's famed business landmark. Top brass: W. R. Hillenbrand leaves his post of executive vice president and director of Lambert & Feasley to join JWT as a management supervisor. New v.p.'s: William H. Weber at Richard C. Lynch, St. Louis . . . Robert H. Blend at Mogul Williams & Saylor . . . Jay B. Beneman and Lester J. Harmon at Werman & Schorr, Philadelphia . . . Daniel E. Welch at Foote, Cone & Belding, Chicago. PEOPLE ON THE MOVE: Harry 62 SPONSOR/ 15 October 196S