Sponsor (Oct-Dec 1962)

November, the campaign will get support from network and spot tv. PEOPLE ON THE MOVE: Albert M. Coleman to vice president— sales, Albert G. Hodor to vice president — product management, and James A. Dodge to vice president — marketing services of Pet Milk Company, St. Louis. Associations Val Linder, program director of WCCO, Minneapolis-St. Paul, told Minnesota broadcasters they have the choice of being "a wireless juke box or a full-size radio station." Addressing the Minnesota Broadcasters Assn., Linder advocated "full-size, complete radio programing" and challenged his audience to "use the full dimension of modern radio, taking advantage of the limitless mobility of receivers and microphones." The IRTS is borrowing a line from the trading stamp people to promote its Christmas party. The gimmick: all those buying three book of tickets for the big prize giveaway, by 15 October, get one book of tickets free. Proceeds of the party go to the Veteran's Hospital Radio and Television Guild. Kudos: Robert Hyland, president of the St. Louis Ad Club, has named 42 eivic and business leaders as "V.I. P. Program Chairman," each for a single meeting of the 1962-63 season. Tv Stations U. S. tv viewing set all-time records this past summer, according to TvB. The average tv home spent four hours and 20 minutes per day watching tv during the June-August period, topping 1961's four hours and 1 7 minutes. Network tv billings also hit an all-time summer high, reaching $192,357,400 and network c-p-m declined to $2.30. The estimate on spot tv billings, still being compiled, is that the medium will also reach new highs. The tv station salesman has had to assume the function of the ad agency in working with local retailers. Howard P. Abrahams, local sales vice president of TvB said this has happened by default, because agencies get no commission from local newspaper advertising and thus are not interested in local clients. Abrahams pointed out the often ignored fact that, despite the above, television is commissionable and affords agencies an opportunity for increased earnings. KTVU, San Francisco-Oakland, is involved in a cultural exchange all its own. The station has set up "sister" relationships with Fukuoka and Osaka and sent a unit to Japan to film the way of life in the two cities. KTVU has prepared, in exchange, a half-hour film of life in California. Ideas at work: • The publicity department of WTHI, Terre Haute, has established a speakers Bureau available to clubs and organizations in the area free of charge. Several speech topics are available in tv and radio and special lectures will be designed on three weeks notice. • KSL-TV, Salt Lake City, set out to prove that, compared to other media tv is not over-commercialized, as often charged. The station measured and marked the total amount of space in a local newspaper devoted to advertising and found, in one issue, that it amounted to 69.1%. KSL-TV's total broadcast day on that date contained only 17.5% of commercial time. PEOPLE ON THE MOVE: James H. Burgess to vice president of Crosley Broadcasting and general manager of WLWT, Cincinnati . . . Ted Froming to chief engineer at KEYT, Santa Barbara . . . Marvin Shapiro to account executive for WABC-TV. New York . . . Charles Kelly, station manager of WCKT, Miami, to vice president of Biscayne Television Corp. . . . Tony Arnone returns to KHJ-TV, Los Angeles, as director of public relations and exploitation . . . Sheldon Fisher to publicity directoi for the WTHI stations, Terre Haute . . . C. George Henderson to vice president and general man ager of WSOC-TV, Charlotte, replacing Larry Walker. Kudos: Franklin C. Snyder, general manager of WTAE, has been elected to the Board of Directors of the Pittsburgh Symphony Society . . . Carl J. Meyers, vice president and manager of engineering and operations at WGN, Inc., Chicago, was honored at a surprise luncheon by the staff for his 38 years with the company and his contribution to the industry during 50 years in the field. Radio Stations John M. Couric, manager of public relations for the NAB, urged the nation's motel and hotel operators to furnish radio receivers in all their rooms as one of their hospitality services. Making the pitch to the Eastern States Motel-Hotel & Restaurant Show in West Springfield, Mass., Couric pointed out that radio is becoming increasingly attuned to the automobile audience and is the best medium for furnishing up-tothe-minute weather, traffic and other tourist information. Ideas at work: • Write 100 Words and Win a Jalopy were magic words in Jacksonville for more than 2,200 boys and girls in the WAPE area, part of a U. S. Department of Labor Stay-in-School campaign. • KFJZ, Fort Worth, served as the exclusive advertising outlet for the old-fashioned country fair, a city tradition. The station this year originated the "Swap Day" format of the event. • Local talent was uncovered by WGMS, Washington, D. C. during the "Cover Contest" open to the thousands of subscribers to the station's program magazine. The station has bought some of the art work submitted. • WHDH, Boston, is involved in an extensive promotion which SPONSOR/ 15 October 1962 65