Sponsor (Oct-Dec 1962)

Fm Reps The San Francisco Bay Area FM Broadcasters Assn. has elected new officers. President is Pat Henry of KJAZ. Newly-elected secretary-treasurer is |ames Gabbert of KPEN. Current projects for the Assn. include an all-industry Pulse survey for the Bay Area to be taken in the near future, and special fm promotions for both agencies and listeners. KMBC (FM), Kansas City, began broadcasting 7 October. Music will be in the modern vein. Sales: WUFM, Utica, signed Mohawk Airlines and Goodyear for co-sponsorship of the Boston Symphony concert series for 13 weeks. Networks New affiliates: WFMM, Baltimore's only independent fm station, has joined the QXR fm network . . . WBRC, Birmingham, has become an affiliate of the Mutual Broadcasting System. PEOPLE ON THE MOVE: Marion Stephenson, director of business affairs for the NBC Radio Network since 1959, has been elected the first woman vice president in the history of NBC. Her post is vice president, administration, NBC Radio. Kudos: CBS Radio president Arthur Hull Hayes revealed an unknown talent when he won the "Delta Citation" from Rockwell Manufacturing for exceptional proficiency and competence in the home workshop field . . . James C. Hagerty, ABC vice president in charge of news, special events and public affairs, will receive the annual award in the field of broadcast news at the 1962 Achievement Awards banquet of the University of Southern California School of Journalism Alumni Assn. . . . For a "distinguished record of serving the nation with news and information," CBS received the 1962 Citation of Merit of the American Society of Journalism School Administrators. J. A. Lucas Company has launched two California radio selling groups. One, Jalco/No-Cal includes: KDAN, Eureka, KONG, VisaliaTulare, KTOB, Petaluma, KQMS, Redding. KAGR-Yuba City, KPER, Gilroy-Hollister, K1BS, Bishop. Jalco/So-Cal includes: KGEE, Bakersfield, KBUC, Corona-Riverside, KSMJ, Palm Springs, KKAR, Pomona, KGUD, Santa Barbara, KRCK, Ridgecrest. Both groups offer a one-contract, one-billings buy and are repped nationally by Lucas. Appointments: KEWB, San Francisco, to H-R Representatives . . . WSJA-TV, Binghamton, to Pearson National Representatives . . . WVOX, New Rochelle, to Mort Bassett . . . Trinidad and Tobago Television to Intercontinental Services, Ltd. PEOPLE ON THE MOVE: Calvin P. Copsey to account executive in the San Francisco office of NBC Radio Spot Sales . . . Robert E. Kerrigan to tv account executive in the New York office of Peters, Griffin, Woodward. Kudos: Al Carrell was elected to the Board of Directors of Robert E. Eastman. Carrell is manager of the Dallas office. Film Westinghouse Broadcasting's "Legacy of Light," a tv series relating classic fiction to the Ten Commandments, debuted last week. Produced by WBC in association with the Union of American Hebrew Congregations, the 10 video tape productions are part of a continuing WBC project in the area of religious programing. Sales: Storer Programs, Inc. has sold "Divorce Court" in 56 markets to date . . . Within 48 hours of its release, MCA-TV's newest off-network half hour, "Bachelor Father*' sold to six stations. They are: KNBC-TV, New York; KRCA, Los Angeles; WANE-TV, Ft. Wayne; WMAL-TV, Washington, D. C; WBRE-TV, Wilkes Barre; and WNBQ, Chicago. New properties: A half-houi tv film documentary about Sonny Liston. new heavyweight boxing champion ol the world, has been produced b) East End Productions. Ii contains never-before-seen footage on Liston's controversial past . . . Association Telefilms is offering a package of space and related films. Prints are available on a freeloan basis . . . Official Films will release, in December, a 80-minute tv actuality special called "The Marilyn Monroe Story," produced by Art Lieberman . . . MGM-TV has purchased the lights to the Sheperd Mead book, "The Foui Window Gill, or How to Make More Money than Men," to be pro duced In Norman Felton as a new half-hour comedy series . . . Seven Arts continues to diversify, into production of new tv programing by producing "The World's Amateur Boxing Championships," a series of half-hour programs supervised by the Amateur Athletic Union of the U. S. PEOPLE ON THE MOVE: Shirley Hartman to administrative head of Animation, Inc. studio . . . Lew Grade, deputy managing director of Associated Television Ltd., to managing director. Obit: Henry J. Zittau, 70, senior vice president and treasurer of United Artists Associated, died 5 October after a brief illness. Public Service Several New York City tv stations are donating time for a public service campaign against venereal disease. The spots. 20 and 10-seconds, were prepared for the New York City Department of Health by Grey Advertising. The Department queried the stations, which agreed to accept the spots if they were done tastefully. Participating stations are WCBSTV, WNBC-TV, WABC-TV, WNEW-TV, and WUHN, the city's uhf < hannel. Medical shows on Chicago radio continue to proliferate, with the latest entry coming from WBBM. Entitled "Doctor's House Call," SPONSOR/15 October 1962 67