Sponsor (Oct-Dec 1962)

the new show presents authoritative information for laymen on a wide variety of medical subjects. It's produced in cooperation with the AMA. Like the tv networks, all major radio stations in Chicago now have shows of this variety. Public service in action: • WNBC-TV, New York, and Xew York U. are presenting "Science Age." a new weekly series offering scientific information in lay language to junior high school and high school students. • In cooperation with the United Churches of Lackawanna County. WEJL, Scranton, recently recorded a series of prayers by 12 area ministers for use at sign-on and sign-off each day. • WWDC, Washington, D. C, starts 17 October with a series of face-to-face debates between principal candidates for office in the upcoming election. Other news from the station: during the entire month of October WWDC is using its Satellite Studio on wheels to broadcast live from shopping centers on behalf of the United Givers Fund campaign. • There's a new policy of scheduling public affairs shows during peak daytime hours at WINS, New York. A 30-part program, "Around the World," with Mike Wallace, will be integrated into the full range of programs on a rotating basis seven days a week. All station personalities will take part in the effort, introducing the show during his regular broadcast time. • WABC, New York, in an effort to recruit new policemen, is playing tapes of its own personalities taking the New York City's patrolman's pistol test. Listeners will attempt to guess the scores with the station putting up a dollar for every point scored. The contest spot is combined with a transcribed police recruiting spot. Kudos: Special notice is due tv and radio newsmen who, with their print media counterparts, braved personal physical dangers to report the rioting at the University of Mississippi . . . WMCA, New York, was awarded a meritorious public service citation by The Federation of The Handicapped for outstanding leadership in the field of radio broadcasting. The Federation credited the station with from onethird to one-half of its vocational replacements for the handicapped. Rating success: "Profile: Detroit Police Department," an hour-long local public affairs program presented in prime time by WWJTV outrated its network competition, according to a special ARB report. The 26 September show got an 18 rating, compared to a 16 by its closest runner-up. Equipment Two reports from industry leaders this past week indicate good prospects for the tv manufacturing industry's future. Ward Quaal, executive vice president and general manager of WGN, Chicago, told a meeting of the Indiana Broadcasters that black and white tv transmission will be virtually a thing of the past within the next 10 years, with even portable sets available in color in the near future. In a talk before the Business Conditions Clinic of the Illinois State Chamber of Commerce, Leonard C. Truesdell, president of Zenith, said that tv unit sales for 1962 will be better than any of the past six years. Radio sales, predicted Truesdell, will also hit heights. Financial report: RCA reported profits for the first nine months rose 44% to $34,300,000 from $23,800,000 in the first three quarters of 1961. This was achieved on record sales of $1,265,500,000, up 16% from the $1,090,100,000 in the comparable period a year ago. Earnings per common share were SI. 88 for the initial nine months of 1962, compared with $1.29 last year. Kudos: Harry C. Dolan, marketing manager of Microlab, has been elected a vice president and director of Electronic Sales Marketing Assn., a group of sales and marketing executives formed 18 months ago to advance the stature of the electronic sales management profession. Station Transactions Not due on the air until November, the new tv station in Grand Rapids-Kalamazoo has already undergone a call-letter change. Previously referred to as WIIMTV, the station is now WZZM-TV. The voluntary change was made after the station learned that W JIM-TV, Lansing, has protested to the FCC the use of the WIIMTV call letters as a "cause of viewer confusion." ^ we give f acts a thorough airing Media transactions present a risk as well as an opportunity to both buyer and seller. But the risks are considerably narrowed when all of the facts are available through our penetrating knowledge of the ever-changing market. BLACKBURN & Company, Inc. RADIO • TV • NEWSPAPER BROKERS NEGOTIATIONS • FINANCING • APPRAISALS WASHINGTON, D. C. CHICAGO James W. Blackburn lack V. Harvey Joseph M. Sitrick RCA Building FEderal 3-9270 H. W. Cassill William B. Ryan Hub Jackson 333 N. Michigan Ave. Chicago, Illinois Financial S-frWC ATLANTA Clifford B. Marshall Stanley Wfcitaker lohn C. Williams Gerard F. Hurley 1102 Healer BMg. lAcksoo 5-157* Bc-VEftir HIUS Colin M. Selptt C. Bennett Larson Bank of America BMf. 9465 Wilshire Blvd. Beverly Hills, Calif CRestview 4-8151 68 SPONSOR/ 15 October 1962