We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
'SPOT-SCOPE
Significant news, trends, buys in national spot tv and radio
Some important buying was clone in Chicago last week, with the biggest surprise in spot tv centered on Miles Laboratories (Wade).
1 he account is buying adjacencies to teen-age appeal shows a la American Bandstand and high school sports reports.
The surprise element: about ;t month ago, Wade asked around among i he reps about the possibility of such adjacencies, and the buy was made on the basis of those verbal submissions.
Product involved is One-A-Day Vitamins."
Chun King is the cause of glad tidings in spot radio circles.
A buy, out of Campbell-Mithun, Minneapolis for 33 markets (Blair group plan) gets rolling today for four weeks. The complete canned line of chinese foods will be promoted.
Chun King's re-entry into radio is a hopeful sign for the medium, with indications that the account may go even heavier, extending this buy and adding markets.
Ben Leighton is the buyer.
For details of last week's spot activity see items below.
SPOT TV BUYS
Grove Laboratories is putting out feelers for daytime and fringe minutes and 10's. Campaign is for l-Waj Nasal Spray. Schedules will start 5 November and run for eight weeks. The agency: Donahue & Coe. Buyer: Joe Barker.
Thomas J. Lipton is buying for its Golden Ladle Spaghetti Sauce. The request is for day and fringe minutes to run from 21 October to 10 November and from 25 November to 15 December. Agency: SSC&B. Buyer: Chuck Woodruff.
Old London Foods is aiming primarily at a women's audience but also wants kid time for its upcoming campaign. The search is for minutes and 20's to start 22 October and continue for eight to 10 weeks. Agency: Richard K. Manoff. The buyer is Len Ziegel.
Mogen David Wines is back in spot tv this season, after an absence of a few years. Its re-entry, based on successful experimental runs in six. or seven markets last year, begins this week in an extensive list of markets, using nighttime minutes and 20s. Agency: Edward H. Weiss. Buyer: Bruce Galler.
Schlitz is buying I.D.'s only in about 25 major markets for a four-week run, two weeks in October and two weeks in November. Agenc) is Leo Burnett and the buyers are Don Love and Mike Myles.
Eastman Kodak kicks off on 25 November with minutes and lid's in San Francisco, Detroit, and Chicago. The campaign will continue until 2 December. The agency is ]. Walter Thompson and Joan Ashley is the buyer.
1963
edition off the press!
SPONSOR'S
5-CITY TV RADIO
DIRECTORY
. . just about every 'phone number you need in these five big cities is in SPONSOR'S 5-CITY TV/RADIO DIRECTORY.
Networks, groups, reps, agencies, advertisers. Film, tape, music and news services. Research and promotion. Trade associations (and even trade publications).
All in the convenient pocket-size, for only $.50 per copy; 10 copies, $.35 each; 50 copies, $.25 each.
SPONSOR
555 Fifth Avenue, N. Y. 17
SPONSOR, 15 October 1962
71