Sponsor (Oct-Dec 1962)

'SPONSOR President and Publisher Norman R. Glenn Executive Vice President Bernard Piatt Secretary-Treasurer Elaine Couper Glenn EDITORIAL DEPARTMENT Editor John E. McMillin News Editor Ben Bodec Managing Editor Mary Lou Ponsell Senior Editor Jo Ranson Chicago Manager Gwen Smart Assistant News Editor Heyward Ehrlich Associate Editors Mrs. Ruth S. Frank Jane Pollak William J. McCuttie Barbara Love Art Editor Maury Kurtz Production Editor Mrs. • Lenore Roland Editorial Research Cathy Spencer Special Projects Editor Davia Wisely ADVERTISING General Sales Manager Willard L. Dougherty Southern Sales Manager Herbert M. Martin, Jr. Western Manager John E. Pearson Northeast Sales Manager Edward J. Connor Production Manager Leonlce K. Mertz Sales Service Secretary Bette Solomon CIRCULATION Manager Jack Rayman John J. Kelly Mrs. Lydia Martinez Sandra Abramowitz Mrs. Lillian Berkof ADMINISTRATIVE Business Manager C. H. Barrie Assistant to the Publisher Charles Nash Accounting Mrs. Syd Guttman Reader Service Dorothy Van Leuven General Services George Becker Madeline Camarda Michael Crocco Rose Alexander Staff 'SPOT-SCOPE Continued Remington Shavers is looking for prime 20's for a campaign to start 12 November and continue for six weeks. The buying's being done out of Young & Rubicam by Gary Bell. Fisher Body division of General Motors is now involved in a ^pot campaign in about 20 markets to run through early December. The drive is to boost introduction of new GM cars. Kudner is the agency and Maria Carayas the buyer. Warner Lambert is buying now for a 5 November kick off. The product involved is Centrex Cough Tablets, handled by Ted Bates. The request is for nighttime minutes with an adult audience and the campaign is scheduled for 24 weeks. The buyer at Bates is Chet Flaybaugh. Candygram Co. will promote the idea of sending candy by wire with spot tv. Launch date is 14 November and schedules will run for seven weeks. Time segments: minutes Wednesday through Sunday only. Art Fischer is the buyer at Cole Fischer Rogow. Charles Gulden Mustard is going into several selected markets on 5 November with schedules of night and day I.D.'s. The buy is out of Richard K. Manoff and Len Ziegel is the contract. Chock Full O'Nuts starts today, 15 October, with minutes, chainbreaks and I.D.'s in both prime and fringe time. Schedules will run from foursix weeks, depending on the market. Agency: Peerless Advertising. Buyer: Joyce Lane. R. J. Reynolds will promote various products starting next week, 22 October. Schedules of minutes, chain breaks and I.D.'s, prime and fringe, will continue for eight weeks. Agency is William Esty. Buver: John Phelan. SPOT RADIO BUYS Contadina Foods kicks off today, 15 October, with schedules on 61 stations in 31 cities. Campaign is on behalf of Tomato Paste and will again center on the Stan Freberg jingle "eight great tomatoes in the little bitty can." Schedules will run for eight weeks and will be repeated in March and April. Agency: Cunningham & Walsh, San Francisco. Mentholatum Deep Heating Rub starts today, 15 October, a campaign to get its message across to a mature, adult audience. An estimated 50 markets are involved in the buy. Minutes and 30's are being used during drive-time and mid-day periods. The push is scheduled to run 20 weeks, through the so-called cold season. Agency is J. Walter Thompson. Colgate Palmolive has a test campaign going in three markets for its Fab detergent. Minutes are being used throughout the campaign which is scheduled to run for 18 weeks. Starting date was 4 October and schedules will continue until 22 December. After that the flight will take a holiday hiatus, and the campaign will pick up again 1 January and run until 16 February. The agency is Ted Bates. Jack Flynn is doing the buying. 72 SPONSOR/ 15 October 1962