Sponsor (Oct-Dec 1962)

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Always the Winner In the Central New York Market! There's no beating the best. It isn't as if nobody tried. Competition is keen — and, to give credit where it's due, competitive programming often merits real praise. But when you consider that the programming service of WSYR-TV is under the direction of executive personnel with an average of 19 years broadcasting experience right here in Central New York, a top talent staff with an understanding of its job and its audience, and a firmly established tradition of being several laps ahead of the fieldstaying ahead comes kind of naturally. / WSYR-TV does work at it, however, steadily and conscientiously. The results speak for themselves. Delivers 50%* more homes than Station B