Sponsor (Oct-Dec 1962)

'555/ FIFTH Letters to the Editor Wife (as WICC ad job report ends) : You hear that! And don't come home without the job!" — JOHN E. METTS, vice president, Connecticut-New York Broadcasters, Inc. FM RADIO MEASUREMENT Leave it to CBS with their sensitive noses to be among the first to smell smoke and begin shouting fire. Mr. George Arnold of CBS in his letter to you (sponsor, 8 October) suggests really not CBS' concern with the numerical number of fm sets nationally, or in Los Angeles, but actually with the loss of some national radio dollars that have found their way into fm radio in Los Angeles and other CBS markets. Dollars that historically have been strictly the private property of am radio — much of it through simple default. Regards national business, fm radio's chief competition today is am radio. The am radio broadcasters are waking up to this fact. Now it is time the fm radio broadcasters did too.— ART SAKELSON, president, F. M. Group Sales, New York. ADMAN'S JOB REPORTS Regarding the article in your 8 October issue, "Situation Wanted: Advertising Man," you might be interested to know that since Au gust, working in cooperation with ferry Fields Associates of New York City, WICC, Fairfield, Conn., has been featuring Monday through Saturday 'Adman's Job Reports.' With a 600 kc signal that blankets Madison Avenue's Southern Connecticut-Long Island dormitories, WICC presents this one-minute public service feature twice each morning, Monday through Friday between 6:30 and 7:00 and between 7:00 and 7:30.. The reports featuring the telephonetaped voice of Jerry Fields are heard several hours later on Saturdays. On each report, Fields usually outlines two outstanding job opportunities mentioning qualifications expected and salary. This is reaching the admen in their hometowns. It is too early to gauge the success of these reports. We do know they have caused a good deal of conversation, including this dialogue related by one Westport commuter: "Committer (grimly examining contents of coffee cup) : Hmmmrf. ;:: x ;,,:::. ;t :::, :, imiiiiii n iiii infill liillllllilliliilil mil!!!! lilillilii| "4-WEEK CALENDAR I OCTOBER National Assn. of Broadcasters fall conferences: 22-2'i. Edgewater Beach Hotel, Chicago; 25-26, Statler-Hilton. Washington, 1). C. American Assn. of Advertising Agencies western region convention: 20-25, Hilton Hawaiian Village, Honolulu. J Hawaii. National Assn. of Educational Broadcasters 1962 annual convention: 2125, Hotel Benjamin Franklin, Phila^ dclphia. American Women in Radio and Television west central area conference: 26-28. New Center for Continuing Education, University of Nebraska, g Lincoln. Broadcasters' Promotion Assn. annual convention: 28-30, Holiday Inn Cen1 lial. Dallas. International Radio and Television Society g time buying and selling seminar: be B gins 30. CBS Radio. New York. ABC International Television breakfast meeting featuring visualscope report on tv development: 31, Americana Hotel, New York. NOVEMBER American Assn. of Advertising Agencies east central regional meeting: 1, Statler-Hilton, Detroit; eastern annual conference: 13-14, Americana Hotel, New York. National Assn. of Broadcasters fall conferences: 8-9, Sheraton-Dallas Hotel, Dallas; 12-13. Muehlebach Hotel, Kansas City, Mo.; 15-16, Brown Palace Hotel, Denver; 19-20, SheratonI'ortland Hotel, Portland, Ore. Assn. of National Advertisers annual meeting: 8-10, Homestead, Hot Springs, Va. Television Bureau of Advertising annual meeting: 14-16, Waldorf Astoria Hotel, New York. JOB WELL DONE I have read your article "Insurance: Why Radio Can Help" (1 October) with great interest. I want to congratulate your magazine and also the John Blair & Co. for a job well done. Please forward 20 reprints. — JAMES P. ARCARA, sales manager, WKBW, Buffalo. Congratulations on the fine article "Insurance: Why Radio Can Help," in the 1 October issue of SPONSOR. The selling ideas expressed in this article are the finest I've seen anywhere on the subject. Congratulations on your fine magazine.— RALPH MELLON, general manager, WCAT, Orange, Mass. BENEFICIAL ON RADIO Just returned from hardly a vacation, but delighted to be back. In catching up on "trade" activities, I note with interest the article "Beneficial Uses 'Parade Psychology'" in the 17 September issue of SPONSOR. We are delighted with it. Also we would appreciate it if you would pass the word to your reprint department that we would like 500 reprints of the article as soon as possible.— FRANCES B. O'BRIEN, Phil Davis Musical Enterprises, New York. A REGULAR BASIS In Sponsor Hears of your t October issue you state that The Saturday Evening Post hasn't used radio on anything approximate to a regular basis since April. I would just like to point out that we have been using radio spots every week in the top ten markets of the United States for over six months. That, I would think, would be considered a regular basis. — CLIFFORO S. SUTTER, vice president, BB00, New York • Reps relate that the only extent of the Saturday Evening Post's activity has been to buy a few radio spots in a market mentioned by an article in a current issue. SPONSOR '22 October 1062