Sponsor (Oct-Dec 1962)

Record Details:

Title:
Sponsor
Date:
Oct-Dec 1962
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Oct-Dec 1962)
Leaf #:
000242
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
March 28, 2024
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Film does the unusual! vt* si ^. BONG-G-G-G-G . . . goes the gong ! Barely have the echoes died . . . before the proposition (happy shaving !) has been sharply highlighted by ANIMATION (a flitting bird who knows his way about) and PHOTOGRAPHY. Each was done separately, then combined with utmost accuracy to show razor, shaver and bird to best selling advantage— all on Eastman film, with prints on Eastman printstock. Two steps — negative and positive, both Eastman — both of vital importance to sponsor, network, local station and viewer. Moral: Plan carefully and ... go Eastman— all the way! For further information, get in touch with Motion Picture Film Department EASTMAN KODAK COMPANY, Rochester 4, N.Y. East Coast Division, 342 Madison Avenue, New York 1 7, N.Y. Midwest Division, 1 30 East Randolph Dr., Chicago 1 4, III. West Coast Division, 6706 Santa Monica Blvd., Hollywood 38, Calif. For fhe purchase of film, W. J. German, Inc. Agents for the sale and distribution of EASTMAN Professional Films for motion pictures and television, Fort Lee, N.J., Chicago, III., Hollywood, Calif. ADVERTISER: Gillette Safety Razor Company AGENCY: Maxon Inc. PRODUCER: MPO Videotronics; Warner Bros. Pictures, Inc., Cartoon Division