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Storer: Pioneer extraordinary
► Profile of Pulse's "Man of the Year"
► George Storer a broadcaster, steel man, rancher
► Gave strong impetus to growth of radio/tv
Last week a well-known broadcaster, who has long shunned the spotlight and even turned down numerous awards, finally broke with his own tradition to become The Pulse, Inc.'s, 21st "Man of the Year." The tradition itsell was a long one, tor George Butler Storer. 63, chairman ol Storer Broadcasting Co., has been in the business of broadcasting for 35 years.
As Dr. Sydney Roslow, Pulse president, explained in presenting a silver tray to Storer, "he was chosen because of the great sense of responsibility with which he and his organization have served the public and public causes; and for the varied interests of government, industry, labor, and the investing public."
Accomplishments. Although modest) may be a virtue, works
George B. Storer accepts industry tribute from Pulse
Sterling silver tray passes from Dr. Sydney Roslow, Pulse (1), to George B. Storer, chairman, Storer Broadcasting, and 1961 recipient of "Man of the Year" award
must be considered more so. And of works Storer is mightily endowed. Here are a few of his most important:
• He pioneered in establishing a full group headquarters staff capable of giving leadership to his far-flung stations. He also set a pattern of strong local management with plenty of latitude.
• Storer was the first and only independent broadcaster ever to launch three major television stations within eight months, an act then (1948-49) considered daring in most industry circles, foolhardy in some.
• In 1936, he began a year-anda-half of operating WMCA, New York, under a lease arrangement, and trying to develop an East coast radio network called American Broadcasting System. The projects were later abandoned because of his desire to own and operate his own complement of stations. His present-day group of five tv and seven radio stations is variously valued from $75 million to $100 million.
• Eager for expansion, yet already within the FCC limit of the number of broadcasting stations, Storer in 1961 started two new arms of his company in an effort at diversification: Storer Television Sales, Inc., (representation) and Storer Programs, Inc. (sales and syndication) .
• Long a believer that the only true growth potential in broadcasting lay in acquiring larger market stations, Storer in 1962 purchased WMGM (now WHN) , New York, for the then record-breaking price of $10,950,000 for a radio station.
• Chairman of the National Assn. of Broadcasters' committee to select the first head of NAB's television department, Storer was also instrumental in developing the Tv Code.
Personal style. What kind of a man is George B. Storer? Like others who have met successf in
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SPONSOR/22 October 1962