Sponsor (Oct-Dec 1962)

business, he is a curious combination of a man careful with a buck and a man of exceptional generosity. His anonymous assists to others are known only to a lew intimates. His tastes in decor are reflected in the staieh colonial architecture of his broadcast properties. A lover of colonial and nautical themes, he indulges with great taste in Early American furnishings. He is a rancher, sportsman, codec tor, and philanthropist. An indication of his business character is reflected in the way he entered the broadcast business. In 1928, one year alter he founded with his brother-in-law, the late y. Harold Ryan, the Fort Industry Oil Co. in Toledo, Slorer was wrestling with the problem of how to foster the young firm's growth. The company was operating six service stations in Toledo and seven in Cleveland, all selling Speedene, trade name of the gasoline. First station. Storer learned that in the highly competitive oil business many avenues of advertising and promotion were closed to newcomers. His negotiations to buy some advertising on 50-watt WTAL, Toledo, ended rather dramatically. He bought the station, changed the call to WSPD (for Speedene) , upped the power to 250 watts, and affiliated it with CBS, the network's eighth member. George Storer was born into the steel business in Toledo on November 10, 1899. His family owned the Standard Steel Tube Co. in Toledo, a firm for which young Storer groomed himself with an engineering course at Cornell University. He left the campus temporarily to work in the firm. Millions in steel. He had spent many summers with the company, was now head of purchasing and worked closely with his father on other matters. When his father became ill, George stepped into an active management role, lor his father's partner, Clarence Wade, had died a few months before. Storer's father died soon after, in December 1920. No longer a Cornell student, he was suddenly president of Standard Steel Tube Co. (PI case turn to page 52) From father to son, a legacy of public service Chairman and president, a hard-working duo George Storer (1), chairman and chief executive officer ol Storer Broadcasting, turned the presidential reins to George Storer. |r. (r), eldest son. in mid-1961 Storer headquarters staff in Miami George B. Storer chairman I George B. Storer, Jr. president Terry H. Lee v.p. planning & development Stanton P. Kettler Robert Akin John McCoy executive v.p. dir. finance v.p., sec. Bill Michaels v.p., tv Ewald Kockritz v.p., bdest. standards Lionel F. Baxter v.p., radio John J. Kelly dir., adv. & promo. Linton Wells dir., Washington News Bureau William E. Rine v.p., administration Glenn Boundy v.p.. engineering Storer's longtime (redo litis bem "find people to manage, let them manage." In addition to the men aboi'e, the 12 stations have own heads, some v.pJ. Son Peter Storer is president of Storer Television Sales, anil is autonomous SPONSOR/22 October 1962 31