Sponsor (Oct-Dec 1962)

Record Details:

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BULLETIN Dateline : KANSAS CITY Biggest Development on the K. C. Scene since the beefsteak! KUDL . . . SOON 5000 watts. . . and full-time, too! (And YOU know what THAT means ! ) KUDL Irv Schwartz V.P. & Gen. Mgr. Adam Young, Inc. Mid-West Time Sales TIMEBUYER'S CORNER Media people: what they are doing and saying The latest one to join the mushrooming list of "available" timebuyers in the New York area is Isabelle Stannard who bought for such accounts as Kaiser-Roth at Daniel & Charles. Despite the fact the number of "lookers" point to a dearth of good buying jobs in the Big City, the shoe seems to be on the other foot in i other areas. In Philadelphia, for instance, Werman & Schorr is looking for a radio/tv timebuyer, and in Washington, D.C., Henry J. Kaufman has the "help wanted" sign out for an assistant media man (or! woman). The vacancy at Werman & Schorr may or may not have been created by the departure there last week of Fred Koppleman. Fred, who for the past six months was broadcast supervisor on Bon Ami, j Blumenthal Chocolates, and Jeffrey Martin Laboratories at W&S, joined Elkman, Philadelphia, as media director. New Yorkers will recall that prior to his Werman & Schorr affiliation, Fred was buying on Buena Vista (Walt Disney) for La Roche, N.Y. 42 Post affiliation preview palaver Special preview held by WC1V-TV (Charleston, S. C.) to announce its affiliation with NBC, is talk fodder for (1-r) Donahue & Coe's timebuyer Pete Schulte; Bill Lucas, manager, WCIV; Paul Rittenhouse, NBC station relations; Everett Martin, WCIV, sales manager; and Howard Petty, NBC Other recent agency-hoppers: Dorothy Hoey, longtime Grey, N.Y., buyer on P&G, switched to Lennen 8c Newell; Ted Gotthelf's (New York) Adele Schwartz is now assistant to Morse International's Mary Ellen Clark. Promotion dept.: Bruce Wager successfully hurdled the trainee obstacle course at Young &: Rubicam, New York, and is now assistant II buyer on Borden and General Cigar. Account assignments: Reach, McClinton, New York, former print buyer Herb Stone, now buying broadcast on Tenn-Eco . . . Irene Bour (Please turn to page 44) SPONSOR/22 October 1962