Sponsor (Oct-Dec 1962)

Record Details:

Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

Cktywotytyedookat'L.. No goofs, no fluffs Scotch^ brand Live Whether a slip of the hand, tongue, camera, lighting or direction, it can be found and fixed immediately when the show or commercial is produced on "Scotch" brand Video Tape. And video tape assures the picture quality that's live as life, without the risk of an on-the-air fluff. Tape plays back the picture moments after shooting, helps find flaws that defy detection during the actual "take." You can check every detail — sound, lighting, focus, pacing, delivery — while everyone is still on the set, ready for a re-take if needed. Video tape performs instantly for special effects, too! No waiting for days, weeks, while lab work and processing laboriously create an "effect". Not with Action Video Tape! only are you ahead in time savings, but in cost savings as well ! Immediate playback plus today's easier-thanever tape editing makes short work of last-minute changes, permits quick insertion of new material in existing footage. And "Scotch" Video Tape, for both black-and-white or color, provides outstanding "presence" to enhance commercial messages, network and local shows, as well as closedcircuit presentations. A free brochure, "Techniques of Editing Video Tape," provides samples of current editing practices, plus examples of special effects created on tape. For your copy, write Magnetic Products Division, Dept. MCK102. 3M Co.. St. Paul 1 9. Minn. "SCOTCH" IS THE REGISTERED TRADEMARK OF MINNESOTA MINING ft MANUFACTURING CO.. ST. PAUL 19. MINN. EXPORT: 99 PARK AVE . NEW YORK. CANADA: LONDON. ONTARIO. ©1962. 3M CO. magnetic Products Division 3m Mril COmPANY iPONSOR 22 October 1962 49