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The meeting is being held in Detroit.
The moning will be given over to a closed session for members on business and discussion of problems common to all agencies and the luncheon and afternoon session are open to members, media representatives and educators interested in advertising.
Place is the Hotel Statler Hilton.
A new agency, Cook/ Irwin has opened at 9465 Wilshire Boulevard, Beverly Hills.
Principals are Ralph W. Cooke, president and George W. Irwin, executive vice president.
Agency will open a New York office 1 November at 145 East 52 Street.
There's a new consumer research company on the scene.
It's called Marketing Evaluations, and is headed by Jack Landis and Henry Brenner.
Landis was formerly director of developmental research at JWT and manager of research at NBC, while Brenner is president of Home Testing Institute— TvQ.
The new firm is located at 50 Maple Place, Manhasset, N.Y.
Appointments: Pathe Products to Robert B. Goldman . . . The Devon, new apartment house in Wilmington, to Yardis Advertising . . . Technical Industries, Ft. Lauderdale, to Fletcher, Wessel & Enright Advertising . . . Phillips Petroleum ($8 million) to JWT, from Lambert & Feasley . . . Grove Laboratories to DCS&S for 4Way Cold remedies and Decongel, from Donahue & Coe . . . Airkem ($1 million) to DCS&S . . . S.S.S. Tonic ($1 million) to Tucker Wayne, Atlanta . . . Warner-Hudnut ($3 million) to Lennen & Newell, from Lambert Sc Feasely . . . Boyle Midway division of American Home Products to Ted Bates for its Griffin Shoe Polish ($1 million), from Mogul, Williams &: Saylor.
Name change: R. E. McCarthy 8c Associates, the Tampa division of Liller Neal Battle &: Lindsey, is now known as Liller Neal Battle & Lindsey (R. E. McCarthy Divi
r*"*V
Mohammed Comes to Kalamazoo WKM1 d.j. Dave Dixon (1) presents Mohammed Oneren of Istanbul with hour and a half tape of his show for airing in Turkey. He also got a copy of station's "Kalamazoo, My Home Town" a new and popular promotion record
In the Bag
Lloyd Dennis (2nd from 1). WTOP, Washington, v. p., presents Maui it Webster, CBS Radio Spot Sales gen. mgr., renewed contract. Looking on are Peter O'Reilly (1), stn. sales dir., George Arnold, rep firm mktg. dir.
A glamorous research analyst
\\ AXE-TV mgr. Reid Chapman offers congratulations Marie A/ar who was selected Miss United Fund lor Ft.
to 24-year-old staffer Ren
\\'a\ ne and Allen County
SPONSOR/22 October 1962
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