Sponsor (Oct-Dec 1962)

sion). The address is 304 Washington Street. New quarters: The Berkley Agency, Houston-based firm, has formally opened its new office facilities in the 4710 Greeley Building. New v.p.'s: Frederic F. Manely, San Francisco, Charles G. Partington, New York, and John H. Wilson, Jr., Detroit, offices of BBDO . . . Richard J. Newman, formerly advertising manager of Chock Full O'Nuts, at Garfield Advertising Associates, as head of the New York branch . . . Eugene C. Judd at Ted Bates. PEOPLE ON THE MOVE: W. D. Cunningham to account executive at MacManus, John &: Adams, New York . . . Steve Witt to account executive at SSC&B . . . Lee Edwards to director of public affairs of Sorin-Hall, Washington . . . Robert W. Allrich to vice president and account supervisor at John W. Shaw, from v.p. and general manager of Keyes, Madden & Jones . . . William R. Reder and William H. Buckman to account executives at Shaw . . . Betty Fleming and Bert Marcus new to the art department and Edward Puletz to art department manager and supervisor of the art studio at Kudner . Marvin Sloves to director of research at Earle Ludgin, from the research department at Leo Burnett . . . Leonard Kay to director of media services at George H. Hartman, with responsibility for all media buying and planning. Associations The BPA is getting itself all set for its annual convention in Dallas 28 October. The slate of suggested officers and directors has been announced. Recommended list includes: president, Dan Bellus, Transcontinent Tv; first vice president, Clark Grant, WOOD-TV, Grand Rapids; second vice president, Caley Augustine, WIIC (TV), Pittsburgh. Also due up for BPA consideration: a recommended change in the schedule for the annual On-theAir Promotion Awards competition for members. The proposed new date for deadline for entries is 15 December, with winners to be an SP0NS0R/22 October 1962 nounced in February. The Institute of Broadcasting Financial Management met in Milwaukee last week for its second annual conference. Some of the highlights: • WBC president Donald McGannon was the luncheon speaker 17 October. • H. W. Cassill, partner in Blackburn & Co., media brokers, discussed "How Much is your Station Worth?" • "Dollars and Decisions in the Broadcasting Industry" was the topic discussed by Robert C. Hill of Arizona State U. and Walter M. Bury, partner in Ernst 8c Ernst, talked on "How new IRS Depreciation Rules Affect Broadcasters." The NAB is protesting FCC threats to fine all four Minneapolis-St. Paul tv stations for alleged violations of the Communications Act. The stations, says the FCC, are liable for $500 fines each for violations of the sponsor identification requirement of the Communication Act. All the violations occurred in connection with a one-minute spot announcement supporting a proposed Minneapolis ordinance. Contention of the NAB is that the failure of the stations to identify the sponsor was inadvertent and that under the 1960 amendments to the Act, the Commission's finewielding authority was meant to apply only to willful and repeated violations. IRTS suggests that anyone interested in registering for the fall Time Buying and Selling Seminar which kicks off 30 October, do so right away. Registrations are coming in at a record rate, according to Cris Rashbaum, chairman of the Committee. Another IRTS note: along with a 1962-63 membership card, members get a frameable certificate stating the organization's objectives. ^ The annual fall meeting of the Missouri Broadcasters Assn. was held 19 October. Highlights included a speech by Missouri Governor John Dalton, a "shirt-sleeves" discussion of industry problems, and talks by sponsor i!itii!ii,:itiiiii:iiiiiii,iilli:::iiii':H:;,i:iii;!iii!'i::!|iiiir:iii;ii ii'i;::iii: iii!ii:,iir:;,:ir':'i:f WHAT ARE YOUR PHOTO REQUIREMENTS? miinHniinniiiiiniiiiiiittiiifiimiimmniiiiiiiniiiiifiiiiiiiiiiiiiiifniiiiiitiimiiinnniiiiiiiiBiii^niini "HADIBUTKNOWN" Vv hen we show a prospective client just a few samples of our publicity photography, he more-than-likely exclaims, "Hadibutknown!" This puzzles us for a moment but then he continues, nodding with approval. "Such fine photos," he says, "such fair rates ('did you say only $22.50 for 3 pictures, $6 each after that?') — and such wonderful service ('one-hour delivery, you say?') — why, had I but known about you I would have called you long ago." Well, next thing he does is set our name down (like Abou Ben Adhem's) to lead all the rest of the photographers on his list. Soon, of course, he calls us for an assignment and from there on in he gets top grade photos and we have another satisfied account. (Here are a few of them: Association of National Advertisers — Advertising Federation of America — Bristol-Myers Co. — S. Hurok — Lord & Taylor — New York Philharmonic — Seeing Eye — Visiting Nurse Service of New York.) Why don't you call now and have our representative show you a few samples of our work? BAKALAR-COSMO PHOTOGRAPHERS 111 W. 56th St., N.Y.C. 19 212 CI 6-3476 65