Sponsor (Oct-Dec 1962)

Record Details:

Title:
Sponsor
Date:
Oct-Dec 1962
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Oct-Dec 1962)
Leaf #:
000290
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
March 28, 2024
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OF THIS RICH AGRICULTURAL AND INDUSTRIAL MARKET wjXk VYR** -TV FOR DOMINANT COVERAGE "•p«»»<»"'«'J»v OF NORTHERN ILLINOIS and -ff0^R SOUTHERN WISCONSIN h-r television, inc. WRBX-TV CHANNEL ROCKFORD J. M. BAISCH Vice Pres. * Gen. Mgr. ixquise . . . Dans Une Atmosphere Elegante RESTAURANT vomN 575 Park Avenue at 63rd St NEW YORK Lunch and Dinner Reservations Michel : TEmpleton 8-64-90 editor John McMillin and Grove Laboratories vice president Reginald Testement. The Communications Alumni Society of Syracuse University (CASSU) examined "The Creative Role of the Press in Public Affairs" last week at a New York cocktailforum gathering. Among the speakers was R. Peter Straus, president of WMCA, New York, and RPI. Appointments: NAB president LeRoy Collins named nine prominent broadcasters to serve as members of the association's new permanent Committee on Research. The group will work closely with Mel Goldberg, NAB vice president, director of research, and will be the policy-making body of NAB on research matters. Donald H. McGannon, Westinghouse Broadcasting president, will be chairman of the group. Looking forward to: The second annual National Country Music Week, set for 4-10 November in Nashville. This date coincides with WSM's 11th Annual Country Music Festival in Nashville. Kudos: Don Menke, manager of the WFBM stations, Indianapolis, succeeds Jack Douglas, WFIE-TV, Evansville, as president of the Indiana Broadcasters Assn. Tv Stations There's an off-beat project in full swing in Providence, R.I., which will interest other stations. WJAR-TV and WPRO-TV have gotten together and publish, monthly, a program guide called "Merit." The bulletin gives a run ■ down on programs of special interest on the two stations, both local and network. It's designed to appeal to discriminating viewers. Ideas at work: • KRON-TV, San Francisco, stole a few sales bases during the world series. On the days of games played at Candlestick Park, the station invited about 100 agency men, clients and brokers to a studio party to watch the games on color sets and supplied giant pennants 66 and rooter caps, not to mention traditional baseball "snacks." • Milwaukee will see the news almost as it happens on WISN-TV. The station has set up its own film lab for quick processing of news film for on-the-air viewing. • WBTV, Charlotte, presents "Arthur Smith and the Crackerjacks" to a group of New York agency and advertising executives tomorrow, 23 October, at Basin Street East. The luncheon promises the unbeatable combination of the shuffle beat, ballads, hoedown music and flamenco guitar. Sports notes: Rivalry between San Francisco and Los Angeles continues on KTVU, San FranciscoOakland, this fall and winter when the station telecasts pro basketball games of the Warriors and Lakers. Sponsors are Schick, Volkswagon, United Vintners-Italian Swiss, Penzoil. PEOPLE ON THE MOVE: William O. Tulloch to director of regional sales of WTMJ-TV, Milwaukee . . . Clyde Davis, formerly assistant director of news at KWTV, Oklahoma City, to the KOA-TV, Denver, news staff . . . Bob Homberg to chief photographer of WITI-TV, Milwaukee . . . Charles R. Sanford to assistant news director for WGAN (AM & TV), Portland . . . Bill Carroll, formerly on the tv sales staff at KHQ-TV, Spokane, to radio sales manager of KHQ . . . Rodger H. Bubeck to local account executive at KOB-TV, Albuquerque . . . Gideon Klein to sales manager of KROC-TV, Rochester, Minn . . . Harold Heath to sales manager for WOC-TV, Davenport, la. Kudos: Marciarose, in private life Mrs. Jerome Shestack, producer and hostess of "Concept" and "Speak Up" series on WRCV-TV, Philadelphia, was honored by the Hahnemann Medical College and Hospital of Philadelphia for her tv programing in behalf of medicine, medical education and research WCAU-TV. Philadelphia's series | "Doctor" presenting doctors from the local area discussing their profession, was shown at the Pennsylvania State Medical Society Convention in Atlantic City. SPONSOR/22 October 1962 I