Sponsor (Oct-Dec 1962)

Record Details:

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Radio Stations Directors of Quality Radio Group have elected Thomas A. (Al) Bland, vice president and general program manager of Crosley Broadcasting, as president. Bland, who succeeds Scott McLean, general sales manager of WLW, Cincinnati, before he was transferred to tv sales, heads up programing for all Crosley stations. Other officers: Stanton P. Ketiler, executive vice president of Storer, vice president; Daniel D. Calibraro, manager of public relations, WGN, Inc., Chicago, secretary-treasurer. Radio account executives in Kansas have banded together to form what may be the first association of its kind. K.ARAE (The Kansas Assn. of Radio Account Executives) is designed for the communication of ideas on such topics as servicing accounts, merchandising, local and national rates and programing. Officers: Merle Blair, KTOP, Topeka, president; Paul Dixson, WREN, Topeka, vice president; Bob Reams, WTBW, lopeka, sec retai v-tieasurer. To broaden the base of national advertisers using Spanish radio, the National Spanish Language Network has decided to underwrite a continual program of further research. This was the major decision made at the fall meeting of the Network in Dallas. Stations have set a goal of $10 million in national and regional billings. In other business, Richard Ryan, K.LOK, San Jose-San Francisco, and KGST, Fresno, was elected president of the group. WMCA, New York, is lending a helping hand to WBAI, the fm subscription station in New York forced off the air by transmission difficulty. At the request of the harassed station, WMCA is running three spot announcements a day, gratus, to inform WBAI listeners of the temporary hah in broadcasting. WJR, Detroit, is devoting its programing to complete coverage of the 44th National Automobile Show which began 20 October and runs through 28 October. Since 15 October, five <la\s before the opening, the station lias had its special auto show headquarters at Cobo Hall in operation. Trading microphones for pens, four broadcasters at WLS, Chicago, have turned part-time columnists for various publications. Versatile personalities are Martha Crane, Captain Stubby, Dick Biondi, and Bob Hale. Ideas at work: • Mother-in-laws— all too often the butt of the jokes, will get the last laugh in a contest launched by KQV, Pittsburgh. The winner gets the opportunity to take the trip she's been wanting plus a $500 send-off. Listeners must send in 1,410 words or less on why their mother-in-law deserves a trip. Newsmakers in tv/radio advertising Franklin C. Wheeler has been appointed manager of the San Francisco office of Katz, succeeding the late Stanley Reulman. Wheeler has been a member of the tv sales staff since joining katz in 1959. He was previously an account executive for Cunningham & Walsh. Wheeler first joined Brisacher, Wheeler fc Staff, San Francisco, in 1954. C. George Henderson, formerly general sales manager for WSOCTV, Charlotte, replaces Larry Walker as vice president and general manager of the organization. He's been with the station since 1957. Formerly he was associated with the Crosley stations as general sales manager of the group. Before that, Henderson was with newspapers. Duncan Mounsey has been appointed vice president and general manager of Rand Broadcasting, Tampa, which owns and operates WINQ. He has most recently been with the Schine Broadcasting property in Albany, WPTR. Mounsey first entered broadcasting as a tv studio operations manager for NBC, active in the origination of Tonight. Charles Kelly, station manager of W'CKT, Miami, has been elected vice president of Biscayne Television, parent company. He joined the station in 1956 as operations manager and became station manager in '58. Previously he was general manager of WSUN (AM & TV), Washington: program manager of NBC TV. Washington. SPONSOR/22 October 1962 67