Sponsor (Oct-Dec 1962)

you across the country." PEOPLE ON THE MOVE: Norman Wain to the sales staff of WHK, Cleveland ... Vic Siman to general manager of WFIF, Tucson, and Ernie Davis to program director . . . Richard J. Schade to account executive and Delwin H. Enzminger to merchandising and promotion manager at KNBC, San Francisco . . . Steve Bailey to the newly-created post of director of station operations at KMPC, Los Angeles . . . Ed McLaughlin, manager of spot radio for Peters, Griffin, Woodward, San Francisco, to general sales manager of KGBS, Los Angeles . . . Warren Merrin to sales manager at WSGN, Birmingham . . . Benton Paschall has resigned as general manager of KSON, San Diego . . . Charlie Esposito to general manager of WNVL, Nicholasville, Ky. . . . William O. Dahlsten, general manager of WLPO, La Salle, will also serve as general manager of KAWA, Waco-Marlin, Tex. Dahlsten is only 25 years old . . . George A. Edgar, station manager of KETO (FM), Seattle, will assume the same post at KETO (AM), a new station. Networks Trade sentiment is that ABC TV daytime sales can take a bow for the job it has done in disposing of the youth-oriented strip, "Discovery." The strip as of last week was 90% sold for the fourth quarter, a position that's away beyond the expectations of sideline observers. Roster of participants in "Discovery": Wrigley's Gum, General Foods, General Mills, Matey, Chunky, Welch Candy, Binney & Smith (Crayola), Sawyer toys. NBC TV isn't sparing any promotional efforts on its new kid's educational series "Exploring." The network has mailed Teacher's Guides suggesting classroom projects relating to material in the series to principals of 70,000 elementary schools. Upon request, NBC will furnish the schools with any desired quantity of teaching aids. The regular Guides will be mailed well in ad vance of air dates. "Exploring" began 13 October. It's time is Saturday, 12:30-1 p.m. Sales: ABC Radio's new weekend sports commentary shows featuring Sam Huff and Bobby Bragan, to Buick (McCann Erukson) and Celotex (MacFarland, Aveyard) . . . J. Nelson Prewitt, makers of "Matey" bought into ABC TV's "Discovery '62." Order was placed through John W. Shaw . . . Bob Hope's six 1962-63 specials on NBC TV are completely sold with the purchase of half of the second program by Kitchens of Sara Lee (Hill, Rogers, Mason & Scott). Hope's other sponsors: Timex, Lever Bros. and Chemstrand. New affiliate: WBBR, St. Louis, has joined ABC Radio. PEOPLE ON THE MOVE: Roy Hall, an account representative at Peters, Griffin, Woodward, to the sales department of CBS Radio. Reps Stepped up business in the Detroit area has prompted the move to larger quarters bv John Blair & Co. The new office, under the direction of Charles D. Fritz, is now located at 11 Boulevard West Building, Detroit 2. Phone: 871-3060. Incidentally, Bob Ward has replaced Peter Allen in the Motor City office. Allen is now in New York. Rep appointments: KAVE-TV, Carlsbad, N.M., has appointed The Devney Organization as national sales rep. PEOPLE ON THE MOVE: Dorothy Hay, for the past eight years with the parent company, to assistant treasurer of Venard, Torbet &: McConnell . . . Edward M. Tripplett, formerly at NBC, to the New York sales staff of Broadcast Time Sales. Film Seven Arts has lined up eight banks as sponsors of its one-hour concert specials, featuring the Boston Sym We're whompm' up a reeul ol' fashion hoe-down for y'all at the Holiday Inn Central Bunkhouse . . . better, pack yer saddlebag and head on down to Bee-Ug D ii.i mm Mrden. Secretary-Treasurer Broadcasters' Promotion Association, Inc. SIS Kasl Mill Street New York 17. N.Y. Dear Podnah: I'm nttachln' my check for stu as advance registration for the IMS BPA seminar in Bit '1)'. Have them fellers down at the bankhOBM set m> housekeepin' for me October 29-31. Name Million Address City Stale Dale SPONSOR/22 October 1962 69