Sponsor (Oct-Dec 1962)

phony Orchestra. Local tie-in advertising and proImotion campaigns used by these [banks are being publicized by Sevlen Arts as examples for other fiInancial institutions which might Ibe interested in the series. Public Service Maxell House Coffee, which spends [most of its budget in the east on |spot tv, has made a hefty buy of public affairs shows on the west [coast. The purchase, via Ogilvy, BenIson 8c Mather, is on KNXT, Los [Angeles. It includes full sponsorship of two locally-produced primeItime, hour-long documentaries, the [monthly "KNXT Reports" series land alternate weeks of "Viewpoint" land "Los Angeles Reports," two half-hour public affairs series. Additionally a campaign of spot [announcements will be presented [weekdays on the early morning "Odyssey" classroom series. The contract extends through the 1962-63 season. Another substantial multiple public affairs schedule was sold in early September to Chock Full O'Nuts Coffee by WCBS-TV, New York. Public Service in action: • KALL, Salt Lake City, gave a large stack of LP's to Neighborhood House (a welfare home giving care to children of all ages) . The home had asked for help in providing music for their dances. • WCAO, Baltimore, had two doctors standby to answer questions of listeners pertaining to the oral polio vaccine, a project run in conjunction with the City and State Health Departments. • In order to launch the United Fund campaign well, WNAC, Boston, devoted its entire public service time on 16 October to different phases of the United Fund. The station invited several business leaders to be co-hosts with WNAC personalities. • WBTV, Charlotte, has debuted a monthly half-hour public affairs program called "WBTV Reports," modeled after the network series "CBS Reports." Kudos: WHK, Cleveland, has received commendation for their announcements which aided in bringing forth some 3,000 teenagers who canvassed the city and collected over $44,000 for research against Leukemia . . . KGO-TV, San Francisco, received an Award of Merit from Secretary of Labor Willard Win/ lor its 1961-62 "Summer Jobs for Students" campaign, and a 1'iesidential citation for its "Formula for Fitness" tv series . . . KDWB, Minneapolis-St. Paul, has been named sole recepient of the l!)li2 Hallie Q. Brown Public Service Award in recognition of special efforts on behalf of the Hallie Q. Brown Community House of the Twin Cities. Equipment Distributor sales of tv in August edged over the 500,000 mark for the third month this year and pushed the 1962 sales total to nearly 3.7 million sets, according to EIA. TV distributors sold 518,451 receivers in August, bringing the year-to-date total to 3,692,017 against 3,366,805 sold in the January-August period last year. August was 1962's fourth best month for distributor sales of radios. A total of 848,881 sets were sold and the year's total of 6,570,544 remained ahead of the 6,023,224 sold in the same period last year. Nappy Birthday: The electronic "eye" that led to today's liigliK sensitive iv cameras is celebrating its 25th anniversary. The Eorerunnei of the present image orthicon was lust developed by Dr. Albert Rose of RCA. Station Transactions Pending FCC approval, WCCB-TV, Montgomery, will change hands. Purchasers are a group of local businessmen headed by Tine W. Davis, executive vice president ol Winn-Dixie stores, and Aaron Aronov, realtor-land developer. KRIZ, Phoenix, has been sold for $500,000. The station's ownership changes from Radio Denver to Shamrock Broadcasters, a new corporation headed by Frank Flynn. Flynn recently was general manager and part owner of KYOS, Merced, Calif. Sale was handled by HamiltonLandis &: Associates. KEYE, Perryton, Tex., has been sold by Great Plains Broadcasting, to Radio Perryton. The buying corporation is headed by Frank Junell of Lubbock, who also has interests in other West Texas radio properties. Total consideration was $160.00(1. Negotiations were handled by Hamilton-Landis. ^ chock our "ratings,'* too, before buying' or selling a broadcast property Join the hundreds of satisfied clients who have benefited from Blackburn's 7'otal V iew of all media. Our analysis of the ever-changing market puts all of the facts — pro as well as con — in proper perspective. BLACKBURN & Company, Inc. RADIO • TV • CATV • NEWSPAPER BROKERS NEGOTIATIONS ' FINANCING • APPRAISALS WASH., D. C. lames W. Blackburn lack V. Harvey loscph M. Sitrick RCA Building FEderal 3-9270 CHICAGO H. W. Cassill William B. Ryan Hub Jackson 333 N. Michigan Ave. Chicago. Illinois Financial 6-6460 ATLANTA Clifford B Marshall Stanley Whitaker |ohn C Williams Gerard F. Hurley 1102 Healev Bldg. lAckson 5-1576 BEVERLY HILLS Colin M. Selph C. Bennett Larson Bank of America Bldg. 9-165 Wilshire Blvd. Beverly Hills, Calif. CRcstvicw 4-8151 SPONSOR/22 October 1962 71