Sponsor (Oct-Dec 1962)

'SPONSOR President and Publisher Norman R. Clenn Executive Vice President Bernard Piatt Secretary-Treasurer Elaine Couper Glenn EDITORIAL DEPARTMENT Editor John E. McMillin News Editor Ben Bodec Managing Editor Mary Lou Ponsell Senior Editor Jo Ranson Chicago Manager Gwen Smart Assistant News Editor Heyward Ehrlich Associate Editors Mrs. Ruth S. Frank Jane Pollak William J. McCuttie Barbara Love Art Editor Maury Kurtz Production Editor Mrs. Lenore Roland Editorial Research Cathy Spencer Special Projects Editor Davia Wisely ADVERTISING General Sales Manager Willard L. Dougherty Southern Sales Manager Herbert M. Martin, Jr. Western Manager John E. Pearson Northeast Sales Manager Edward J. Connor Production Manager Leonice K. Mertz Sales Service Secretary Bette Solomon CIRCULATION Manager Jack Rayman John J. Kelly Mrs. Lydia Martinez Sandra Abramowitz Mrs. Lillian Berkof ADMINISTRATIVE Business Manager C. II . Barrie Assistant to the Publisher Charles Nash Accounting Mrs. Syd Guttman Reader Service Dorothy Van Leuven General Services George Becker Madeline Camarda Michael Crocco Rose Alexander Staff 'SPOT-SCOPE Continued Colgate-Palmolive is buying for Baggies, its new household wrap. The account is handled out of Street & Finney. Procter & Gamble is looking for day and night minutes to promote its new all-purpose detergent Thrill. Dancer-Fitzgerald-Sample is the agency. Tillie Lewis Foods is involved in a year-end campaign for its Anderson Soups. West coast stations in Los Angeles, San Diego and San FranciscoOakland are carrying schedules through 17 November. Agency is Beaumont, Hohman & Durstine, San Francisco. National Biscuit is kicking off today in a host of markets on behalf of the Cream of Wheat Division. Schedules are all minutes, both daytime and early fringe and the campaign is for nine weeks. The buy was made out of Ted Bates and Ken Caffrey is the contact. Pharmacraft Laboratories is back on the buying line for Coldene. The account is lining up 10-second spots in both prime and fringe time for the lengthy promotion which it launches next week, 29 October. It will run through 3 March. Agency: Papert, Koenig, Lois. Buyer: Carole Lewis. SPOT RADIO BUYS Dr. Pepper Bottling Co. has launched a special radio spot drive on the West coast. The campaign will continue through the first week in December. Schedules were placed out of Grant Advertising. Bristol-Myers last week kicked off a nine-week campaign for its Minit Rub. The activity centers around the top 30 markets. Schedules call for morning drive time and afternoon drive time minutes. DCS&S is the agency. Larry Reynolds is the buyer. Ironized Yeast (Sterling Drug) has a spot campaign going in some 14 markets scattered throughout the West Coast, South, and mid-West. Minutes are being used at the rate of 5 to 10 per week. Starting date for the flights which are scheduled to run 13-weeks, was 17 September. The agency: Thompson-Koch. Donald Lumsden is the buyer. S&H Green Stamps is launching a heavy spot push in selected markets. The campaign which is scheduled to get off the ground today, will run three weeks in some areas and four in others. Minute ET's will be used. Brian Barry is doing the buying out of SSC&B, New York. Vicks Cough Drops has issued a call for avails for a 10-week campaign scheduled to kick-off 12 November. Plans for the flights call for a heavy usage of minutes— 10 to 20 or more spots per week— in most areas. Agency is Morse International. The buyer: Mary Ellen Clarke. Old Briar Pipe Tobacco broke an eight-week push 21 October. Traffic minutes, at the rate of 5 per week, are being used. The agency: DCS&S. The buyer: Norm Ziegler. 74 SPONSOR/22 October 1962